Pay Per Click Marketing
- Google Qualified Staff
- Dedicated Account Manager
- No Lengthy Contracts
- Thorough Keyword Research
- Ad Split Testing
- Budget Control & Management
- Conversions Analysis
Our Approach to PPC
Pick up the pace within the paid search arena. Learn more about the affordable Pay Per Click marketing options from SEO Positive.
Pay Per Click advertising is a popular alternative to organic SEO. By utilising the paid search platform offered by Google, companies are able to bid for advertising space within the generated search results. These ads will link back to a specially-designed landing page, which will then act to encourage the user to enquire or buy.
PPC, also known as paid search, generally achieves faster results, as targeted ads can be up and running in a matter of minutes, making it the preferred business model of stat-hungry business marketers.
This approach also ensures that businesses can target larger amounts of lucrative search terms. Keyword research and implementation is a crucial part of any Pay Per Click campaign, as relevant ads need to match the user’s particular web search.
Then comes the process of testing and adjusting ad copy and landing pages to improve the performance of the PPC campaign and aid the overall conversion rate.
Those running a PPC campaign can also adjust the time that their ads are displayed if they wish to target a certain band of users, read more »
Why Let Us Manage Your Paid Search Campaign?
There’s no denying that managing PPC accounts can be a complicated endeavour. Running the day to day administration of the paid search campaign and generating a noticeable ROI requires an in-depth understanding of consumers’ browsing habits and impeccable attention to detail.
Even if your company boasts a large marketing department, your team may not possess the knowledge and experience of PPC to deliver outcomes that will prove your campaign is a worthwhile investment.
By employing our professional PPC specialists, you’ll get your paid search advertising campaign right first time.
SEO Positive will determine a clear PPC strategy at the very first consultation. Our account managers will focus on outlining the following:
- WHY investing in paid search will benefit your business
- WHO they need to target to generate the best ROI
- WHERE your money will need to go for the best results
After the initial set up, we’ll then use our comprehensive bid management software to test and monitor your campaign. Our Pay Per Click account managers will gather and interpret all data and assign your budget to the areas that need extra support. We’ll adhere to all best practice guidelines to ensure that your PPC campaign is as watertight as possible, eliminating room for error and making sure that your Pay Per Click account is structured simply in order that you understand the data presented to you. We’ll then deliver monthly reports that will chart all of our activity and present you with a comprehensive analysis of your Pay Per Click account’s performance.
As our main aim is to concentrate on increasing your return on investment, we’ll be looking at ways to lower your outgoings by transforming your CTCs, generating better click-through rates and pushing your conversion rates to new heights.
- Our Pay Per Click management services don’t simply rely on trial and error. Our PPC specialists have decades of combined experience in the field and have worked on advertising campaigns for clients from most industry sectors
- We are able to manage campaigns of any size, handling large numbers of keywords across multiple PPC accounts
- As with any of our digital marketing services, our management packages are completely tailored to the needs of your company. We operate responsibly and ethically and will always authorise any changes we decide to make to your campaign
- Our PPC representatives are Google Adwords Qualified, Bing Ad Excellence Members and possess Google Analytics Qualifications, so you can be sure your campaign is in excellent hands
PPC Company
Call us today to discuss your requirements with one of our sales consultants. We’re happy to provide case studies and testimonials on request, as our PPC company has organised successful paid search marketing campaigns for a wide range of clients, both in the UK and internationally.
