1. Do not Clutter your Landing Page – of course you only have one page to convince your potential clients however cluttering the landing page with too much call to action and images may only confuse your clients. Keep your design simple and your message straight to the point, avoid confusing your site visitors.

2. Include a Call to Action Statement – above anything else a call to action message should be present in your landing page. Advertising psychology reveals that a call to action message is an effective way of convincing potential clients to avail of the sellers’ product or services.

3. Avoid Incorporating Annoying Behavior Codes – one of the things that many site visitors dislike is the fact that some landing page are intruding or taking control from them. It would be best to let your visitors know that they have full control when visiting your landing page, thus incorporating behavioral codes like Javascript which could annoy your potential clients should be avoided.

Landing pages are not developed overnight, it requires continuous tweaks in order to discern what would work and what wouldn’t work. So keep on testing your landing page and keep on working on your landing page optimisation techniques.

1. Build an Online Community for your Company – customer satisfaction is imperative, the very reason why clients besmirch the integrity of a company is because of the fact that they are not satisfied with the product, service or the company’s way of handling customer complaints. Building an online community is easy, create a forum in your website where you or your company agents can answer customer queries. Further, you can tap the power of social media in order to answer client queries and complaints, for quick responses you can even install chat functionality where you can answer urgent client queries and complaints in real time. This way you are building a community of clients who are satisfied with the kind of customer care that you provide.
2. Track Major Complaint or Review Websites – believe it or not there are websites dedicated to post client complaints on various brands, products and or companies. The scope of these complaint and review sites is worldwide so imagine the impact if your business is given a poor review or is subject to a harsh complaint. Since people can mask their true identity you might have a hard time in knowing who these culprits are. The best thing to do is to monitor these sites for any complaints and reviews and if such complaints are true then act upon the problem and inform the complainant that you have resolved such problem, doing this might even help your site or business gain good reviews.
3. Make your Company Present – make your company known, its goals, missions and objectives. This way you could give an impression on what your company is all about. How do make our company present? This can be done by joining events in your locality, submitting press releases to major press release websites and also by conducting search engine optimisation on your website and be ranked by search engines in page one of their search engine results page.

Indeed the managing your online reputation is imperative especially so that companies are vulnerable to online attacks that may taint company reputation. It is also advisable for a company with no experience in online reputation management to hire an SEO company or SEO consultant that provides online reputation management services.

1. Focus on Traffic Source Diversity – although Google is one of your target search engine where you aim to gain your website’s traffic from it is imperative to diversify your traffic sources. Take into consideration gaining traffic from social media networks, blog sites, forums and social bookmarks. This strategy is necessary in order for your website to still take in traffic after an algorithm change by  the search engines especially that of Google.
2. Incorporate a Social Media Campaign – Google has released its own social media the Google +, they also released Google’s version of the “like” button known as plus one and incorporating social media promotion as well as integrating plus one buttons in your website would be beneficial as such are considered to be ranking factors for Google’s new algorithm. Apart from that, promoting your website via Twitter, Facebook, Google + and other social media networks would assure you that you will be promoting your site to real people targeting specific niches and capturing your desired audience.
3. Content Must be Fresh and of High Quality – first we must define what is “fresh” and “high quality”. A fresh content is something that is current, therefore there is a need to regularly post to your website of in order to make your websites content to be fresh. High quality on the other hand means that your content must be unique, well-written, must be grammatically correct, of correct spelling and of course it must be informative. This means therefore that your content must be regularly posted on to your website as well as it must be a content that is written for the reader and not the search engine this means the content should be informative, relevant, original and worth reading.

Indeed Google has redefined the world of search, by making the contents of a website to be as close to relevant as possible or accurately relevant, we might see the end of poor, generated and unoriginal content, making the role of content developers for websites to be a lot more important.

1. Develop Your Content To be Informative and Shareable – when writing your blog post think of topics that would give information to your readers, make your content to be valuable enough that people would look for such content. On top of that you should make your content to be worth sharing, remember; through social media your content could easily gain traffic through a share button.
2. Blog Posts Should Be SEO Savvy – although you are writing a blog post where sometimes posts are opinionated, you should not forget that your goal is to gain traffic for your website, this is why it is still important to make your posts to be SEO-friendly, that is by incorporating as much as possible your targeted keywords.
3. Use Social Media Networks to Share Your Blog Posts – social media networks such as Google +, Facebook and Twitters are great tools for your to gain traffic for your blog site, share every post in your blog via these social media networks in order to possibly gain more readers and that will help in increasing your blog traffic.

Blogs are becoming an essential part of every website, may it be a website for service or e-commerce fresh contents are actually required by search engines for your website to be ranked. To boost your ranking and traffic you should also focus your SEO and Social Media Strategies to your blog posts. Just remember that every blog posts must be unique and of high quality.

1. Conduct a Localised Search – whenever an SEO campaign is going to commence, conducting a research on the target niche would be the first step to do, for localised SEO this is also true however it is important to take into consideration the general language used in your target locality, apart from the fact that you should be researching on what people in your target locality is looking for. This way you could pattern the development of your website according the language and information needs of your target locality.

2. Design your Website according to the culture of your target locality – believe it or not the colors and design of your website could spark the interests of particular people, it is because of this that you have to know the general color and design feel that are acceptable to the culture of your target audience, after gaining knowledge about the locality’s acceptable color and design you can incorporate those into your website design. Colors and designs are markers that would help users or visitors to easily identify or recall your website.

3. Localise your domain – if your target area for online promotion is localised to a particular community then you should also localise your domain name or your top level domain. For example, you would like to promote a website in the locality of the United Kingdom then the use of the top level domain .uk would be the best and relevant TLD to utilise. This way, your website would exude authority as well as relevance.

Following these three simple steps could help catapult your website into a local online superstar.

Guest blog posting is both a content development and link building method wherein a blogger would post his or her original blog post on a blog owned by another blogger. This is a win-win situation because of the fact that the blog owner can update his or her blog on a regular basis, considering writing blogs is a very tedious task, while the guest blogger can put a backlink to his or her own blog site or website.

The following are the other reasons why one should incorporate guest blogging in an SEO company’s SEO plan or campaign:

1. It helps in your Link Building Efforts – as what was already stated, one can incorporate links to the blog post and since the blog site is not owned by the SEO company or SEO consultant and is considered a third party chances are the links would be coming from different IP addresses, thus making it a unique link.

2. Guest Blog Posts increases Audience Reach – since you would be posting on a blog site other than yours there is a bigger chance that you would also tap into the traffic of that blog site and direct them to your site, this is why it is advisable to do guest blog posting on sites that are related to your own website.

3. You can strengthen your Social Media Presence – since you would be creating original and high quality content for your guest blog posts you can promote it within your social media network, you can share it, tweet it and bookmark it, this way you do not only promote your article but also the blog site to where you posted your article on.

Indeed guest blog posting is a fusion of quality content and quality links this is why it is advised that guest bloggers should always maintain a high quality standard in guest blogging in order for their article to be accepted and for you to reap all the benefits.

1. Use the Goal and Event Tracking – Google analytics offers a goal and event tracking which function by displaying the conversions made in your website and the number thereof. Google analytics allows you to define or set the goals and events that you want to be tracked, for example, a goal may be the number of sign ups or purchases made in your website, while events may be the number of times users clicked on the purchase form or the sign-up forms.

2. Focus on Customer Segmentation – if you would like Google to track the traffic according to customer type then it would be best to focus on customer segmentation. This will display the behavior of your traffic and the paths that the client or customer took while visiting your website. Among those that are tracked in customer segmentation are the new visitors and returning visitors.

3. Track Categories – not all pages may be tracked or some web pages might have higher importance on being tracked than others, this is why segmenting your web pages in order to track those that are deemed to be more important is considered as an important feature in Google analytics. This will allow you to compare the traffic coming in, say in page A as compared with page B.

These are just some of the basic features that you can utilise with Google analytics in order for you not only to track your pages’ progress but you would also be given a good insight on how your website fare in terms of conversions for your products. One thing that you should always put into consideration before starting to use Google analytics is to effectively plan what you want Google analytics track in your website.

Before we get ahead of ourselves let us try to answer the initial question, should we create a business page for Google plus? The following are some answers that may help you in deciding:

1. Yes, because you can be a pioneer in Google Plus – notice how a lot of businesses have become very popular in Facebook because they were the first to create such business page? Well that may also be true for Google Plus, since this social media platform is relatively new you can build your business and expand your reach as Google Plus would also gain its popularity.

2. Yes, because people are looking for alternative – not all people are Facebook loyalists, sometimes people get bored with routine and would search for something new, yes, the popularity of Facebook may be through the roof right now, but expect people to be looking for alternatives especially if things does not go their way, like the privacy issues perhaps?

3. Yes, because social media activity is a ranking factor – gaining a lot of “likes” and “plus ones” would now mean something beneficial to your search engine optimisation efforts, if you are marketing your website via SEO then you would really need those “likes” and “plus ones” because Google deemed those as ranking factors and are beneficial to your SEO efforts.

You might see that the inclination of this article is towards registering your business with Google plus, why not? It is free anyway, and depending on how things would turn out you will still be at the winning end.

Mobile SEO emerged because of the fact that search engine companies have incorporated a different algorithm in terms of mobile search as compared to a normal computer internet search. To take advantage of mobile SEO the following are some of the products or mobile features that may have an effect in online marketing.

1. Make your site mobile compatible – websites especially those that have been developed with wordpress could easily be turned into a mobile compatible website through the incorporation of different plugins. We should remember that website loading speed is one of Google’s ranking factors and if the website is mobile compatible its loading time would be faster in a smartphone.

2. Watch out for QR Codes – these pixelated codes are slowly gaining popularity among mobile users as its code could be incorporated with a website URL. The QR codes could be the smartphones way of linking to a particular website, a potential feature for every online marketer to link their target website for mobile phone users.

3. Optimise Website for Maps and Local Search – since most mobile users are utilising their smartphones to locate businesses within their locality, it would be a good idea to optimise your website for local search in order to make your website visible in a local search engine results page, increasing the potential number of visitors for your website.

Mobile internet is indeed gaining ground in terms of being a potential market for online businesses, this is why Mobile SEO should be among the primary considerations for SEO companies and SEO consultants to form part of their SEO campaigns.

Just like search engine optimisation however, local search also requires some sort of optimisation known as local SEO. The following are some of the techniques that you can use in optimising your website for local search:

1. Create links to your website using local directories – to increase your local search foothold you need to create links to your website using local directories, sites that offers local directory listings like localised classified ads could be a good source for your backlinks.

2. Register with Google Places – one of the best way for your site to appear in a local Google search engine you need to register your website and business with Google Places. Google places listing are easily indexed and ranked in the local Google search engine and if you optimise your site well locally it may appear at the first rank of the local Google search engine results page.

3. Indicate in Your website your Local Contact Details – to increase your local search visibility you have to indicate to search engines that you serve the local community, this could be best exhibited by incorporating your contact details such as local phone number, business address and email.

Local SEO is slowly gaining ground in the field of online promotion because of the fact that many who utilise search engines nowadays does not only search for general information but also information that may only be made available in their locality.