Your website’s search engine results page ranking depends fully on how well you have performed search engine optimisation techniques. This means that have a poor SEO technique would push your website down the rankings and you might even find your website to be at the bottom of the search engine results page ranking. This is the main reason why proper SEO techniques and SEO strategies should be applied to your website. The main criteria that search engines are observed to be favoring as of the moment is the presence of quality content and quality links. The latter can be done by having a sound and strong link building strategy or campaign the former however would depend on your websites’ content quality. It is always being emphasised that websites must always contain quality content rather than contain quantity in terms of presence and use of keywords and even the number of text content present.

In writing the content of your website you must always remember that there are two audiences in your website, first is the search engine bots or spiders these are your website’s visitors which are concerned only of the presence of data or keywords in your content apart from other factors such as relevance of your site’s content to your website. The second type of audience is the actual visitor of your website, those that visit your website of course would care about the relevance and quality of text that you have incorporated in your website, your text content must be informative enough to answer the different questions that may be lurking within the mind of your visitor which led him or her to visit your site in the first place. Considering these two visitors in your website it is imperative that you have to consider the different criteria set by both types of website visitors and utilising them within the bounds of white hat SEO.