Froogle is a price comparison website that has been offered by Google for some time now. If your looking for a product, this site can help you find the best for your money.
A good thing about Froogle, is that it allows you to review a product for future searches of that product. This concept seems to work very well.
Flash website are designed and built in a web program called Adobe. Although Flash website usually look “flash”, expensive, sexy, and advanced. They are actually the hardest type of website to have optimised. For this reason alone many people and businesses actually avoid having a flash site.
It is ok to have an element of the website in flash, for example a “flash banner” at the top of the website, or a “flash logo”, but my advice is to leave it there if you want to optimise the website.
Although performing SEO on a flash website is not easy, it is certainly possible, we have optimised a number of flash site onto the first page of the search engines of our clients desired key terms, you just need to know what to do (And we do).
DMOZ is a powerful website directory which is also known as Open Directory Project. This directory is managed by independent editors, and is very well respected by all search engines. It would be a good idea to submit you website to this directory, however I wouldn’t hold your beath for acceptance into the directory as it is widely known to be very timely to get accepted due to the sheer volume of submissions on a daily basis. Remember all editors are volunteers, so they only edit the directory in their spare time.
A very good directory to be included in for SEO purposes.
Deep linking is a term used for linking to other pages on a website rather than the homepage. The way to think of this, is to think of a family tree type graph. The homepage is at the top, and it then stems down to the pages that it links to directly, then those pages then stem down to other pages that they link to and the homepage does not link to, etc. You can now see why this is call “Deep Linking”.
It is much harder to gain links for other pages in a website rather than the homepage, especially when looking to gain links from dirrectories, however a successful SEO Company will know where to get links for these pages from experience.
If you need help gaining links for internal pages of a website, contact SEO Positive Limited.
A dead link is basically what it’s name emplies. It is a link that is pointing to a page that has either been deleted, moved, or renamed. To avoid this issue, you can quickly perform a simple 301 redirect to the new page to that users and search engines are able to follow the link to the new page.
The Canonical tag is a new feature that the major search engines have come up with to stop website being penaised for duplicate content. This will only work for legitimate duplicate content issues, not if you were to copy and paste content from another website.
Cloaking is a method that is used by un-ethical search engine optimisation companies, and is considered as a “Black Hat” SEO technique that will normally see a website getting penalised by the major search engines, including the main one, Google.
Cloaking is done by the SEO company showing one website that is fully optimised to the search engines, however when a user goes onto the site, they see another site, the site they they want to see that is relevant to what they are searching for.
This method may work for a short period of time, however the search engines are wise to the “cloaking” method, and when they do detect it, they will penalise the website, and maybe drop it out of the search engine listings permanently.
Click fraud refers to people who click on your “pay per click” adverts that are advertised on the major search engines to run out the budget of the advertiser.
Click fraud is more rife in the Financial and Insurance industry, as they are the most competaitve industries on the internet, and there the costs of advertising your website in these industries on a pay per click campaign can work out very expensive.
Google does activly monitor “Click Fraud” and will refund at funds that have bee reported and proven to be spend as a result of click fraud.
CSS is short for “Cascading Style Sheets”.
A Cascading Style Sheet is a form of internet software that is used to design a page or centent on a website but kept on an external sheet to ensure that the site is tidy, and organised.
Due to the fact that a Cascading Style Sheet (CSS) is kept on an external file sees that the content to coding ratio is favourable to the content on the site. By doing this, the content shows as having more weight.
CSS is especially good for SEO purposes of any website.
A “CAPTCHA” can usually be found at the bottom of a form on a web page to prevent automoted software systems spamming submission forms with unwanted information. It ensures that the form must be filled out by a human at all times, due to the fact that the CAPTCHA can not be ready by automated robots, then again, I find it hard to ready as a human.
There are many types of CAPTCHA’s that can be found on the web:
- Numeric CATPTCHA’s
- Alphabetic CAPTCHA’s
- Questions & Answers
- Mixed CAPTCHA’s
With more and more people all over the world trying to spam different sites for different reasons it is almost essential that each an every form on the net has a CAPTCHA on it to prevent spamming.
