Search engine optimisation is a continuous process, this can be attributed with the fact that there is a very strong competition between website owners and SEO companies. It is because of this competition that in order for the target website to maintain if not improve it’s ranking it is necessary that there are parameters that are supposed to be kept and constantly improved. However, even with continuous monitoring and maintenance of the target websites’ SEO campaign there are still chances or possibilities that the target websites’ search engine results page ranking starts to diminish. This is the reason why SEO companies and SEO consultants should be aware of the different factors that may affect the search engine results page of the target website.

The following are some possible reasons why some target websites of continuous search engine optimisation may still have diminishing importance. First reason may be is that your website might have been banned. It may be possible that throughout the course of your application of your search engine optimisation strategy that you might have employed black hat SEO techniques or you may have your links built around bad links. Usual indicators that you have been banned are being e-mailed by Google and your website is not being displayed even though you have searched using your URL in the search query box.

Second possible event that may cause the diminishing ranking of your website is the your site may have received a penalty. Unlike from being banned, being penalised may even be more dangerous that being banned because in the latter you may still be notified by the search engine especially Google but for receiving a penalty Google and the other search engine may not offer any reasons at all.

Third possible reason is that your site may have been sandboxed or resandboxed. This means that your websites ability to be ranked is going to be frosen pending the building of your website’s trust profile, or the application of even more white hat SEO strategy to your target website.

Finally, one other reason that may contribute to your diminishing ranking is that your competition have simply gotten better. Remember that there are a lot of websites out there competing for the search engine results page ranking thus every SEO consultant and SEO company

that deals with a competing website would simple increase their strategic approach in order to gain their lead against your target website.