Search engine optimisation is composed of several available strategies that an SEO company or an SEO consultant could utilise, and each strategy may or may not be advantageous in your Search engine optimisation campaign. This is because of the fact that search engine algorithms are kept secret and that from the observations done by most SEO companies and SEO consultants there are strategies that may be efficiently used in one website while it may not be effective in another. However, because of constant research and observation, SEO consultants and SEO Companies were able to determine two very important components in the search algorithm and that is search engines favors those websites that has keyword-relevant contents and inbound links. Creating keyword rich or relevant contents are already being done by bloggers while building or gathering inbound links is considered to be the most tedious task of the two. This is because acquiring inbound links involves other websites and thus other website owners.

Quality inbound links can either be acquired free or for a fee. Those that are acquired for free however may take time this is because directories utilises actual persons to evaluate the website that you have submitted and with the huge number of websites or links being submitted to directories everyday evaluation for your website may be accomplished within three months or more. The only way to speed up the evaluation process is for you to pay for the asking fee of the directories to be prioritised in the evaluation process. There are other ways to get inbound links, such as a blogger linking your website from one of his or her blogs, using social bookmarks to link building your website, using social media networks and commenting on different forums are some other examples. Whatever the strategy is make sure that you create your inbound links with websites that are most relevant to your own site.