The internet is called to be a vast sea of information, this is because of the fact that every minute there is a website that is going live over the internet. Many have embarked into the online business through their blogs or e-commerce websites. One requirement before embarking on this journey however is to be aware of the different dangers that may be lurking around your website, it is going to be very unfortunate if you have put on all the work and the resulting end of your SEO campaign or your website as a whole will just be a losing business because of the different dangers that may affect your SEO campaign. SEO companies and SEO consultants warn of these different dangers that may be lurking around your website.
The first dangers is the content thieves, there are a lot of people who are looking for content in their website design, if your content is one of the best content there is keyword insertion wise and content wise there is a tendency that your content will be copied by these content thieves. Most of the time these content thieves would copy content and spin it in order to make a little different from the original copied content, although “revised” there are words and sentence structures that may still be exactly the same as that of your content which could then be interpreted as a scraped content, and since there is no way of determining who has got the original content it is most likely that although you have the actual original content that the different search engine crawlers will still interpret it as a scraped content thus affecting your ranking.
Second danger that an SEO company and an SEO consultant should be aware of is the fact that there will always be site changes and updates with your website or with the search engine algorithm either way such changes will have an impact on your website ranking.
Awareness of these dangers is the key for you to be able to know and understand the different steps for you to take in order to maintain your website properly.
Website construction may already be an easy process for a lot of website developers and website design companies but for startup companies or those individuals who would like to develop their own website the process of going through a learning curve before the final desired output is achieved would take a lot of that individual’s resources both in time and money. Building your own website may be advisable because of the fact that you can customise your website according to your desired specifications however it is imperative that you develop your website in preparation for the next step in your online business and that is making your website “visible” to a lot of internet users. In order to prepare your website it is imperative that you integrate several properties in your website design structure that would assure the smooth SEO campaign of your website. The following are what your website must have prior to any SEO Campaign.
First is that your Website must have a good internal navigation, this means that your links or the links to navigate your website should be visible and that it should be readily available. There should be no links that are disabled for a particular page or if it cannot be helped it would be wise to place breadcrumb links in the web page in order to guide the user on how he or she was able to arrive at that specific page in your website. The proper interweaving of your website is one of the paramount concerns that you should be implementing or considering.
Second is to assure that every link going to your web pages and even outside of your website is not broken. Make sure that the links would actually point to the desired location in your web page and not return an error message for a broken link. This is important not only because of the fact that such broken links would disappoint every user but also such broken link would stop search engine bots from crawling your website.
In order to facilitate search for the different information in your website it is imperative that you place a search box in your website, the search box would help your users to view the specific information that they are looking for.
These properties are the needed or must haves in a website therefore it wouldn’t hurt to follow them.
Website design is not only focused on creating an aesthetically pleasing website. Additional animations although would add to the beauty of the websites would only be put in vain if the proper positioning of the said animation is not observed. A website design will always have different parts, identification of which is very important because the parts of the website will define how your website would look like. The following are the different parts that a website should have.
- Header or Masthead – the header is used to call the attention of people visiting your site. It is imperative that the header should be catchy and something that would be at first glance the visitor will already get mesmerised by the beauty of the website itself.
- Content – content can come in two ways either to impart the message through images and the second is through normal text. Your website in an SEO point of view would require the content to be in accordance with the ranking factors of the search engine results page ranking. The contents can be made SEO friendly by utilising viable keywords in the content and even in the image through the alt attribute.
- Site Navigation – internal links is important when developing a website, this is why when building your web page you have to logically include the different links and their link addresses. Make sure that you do not confuse your website visitors by incorporating inaccurate navigation links.
- Create a footer for your websites. The content of the footer is most of the time uniform therefore SEO companies and SEO consultants are finding creative ways on how to implement the footer in which would add to the beauty of the website as a whole.
SEO Positive, a leading innovator in ethical ‘white hat’ search engine optimisation, has been rated as the UK’s #1 agency for web design and #2 for web development. These rankings were awarded by TopSEOs, an independent authority on SEO vendors, and follow SEO Positive recent awards for its PPC and integrated search marketing services.
The top rankings for web design and web development were awarded following an extensive evaluation process by TopSEOs research team. After assessing the design quality and search marketing effectiveness of its websites, SEO Positive was judged to offer the best web design and second best web development services in the UK.
“Whilst we’re a relatively young agency, our team includes some of the SEO industry’s leading experts and innovative thinkers,” said SEO Positive’s Operations Director Ben Austin, “We’re delighted to have been rated as the UK’s leading provider of web design services and number 2 for web development in recognition of the team’s expertise and the quality of our websites.”
One of the key deciding factors in awarding SEO Positive its #1 ranking was the fact that it creates websites with SEO built in from the design stage. This means that as soon as a website goes live it is already optimised to be able to achieve the highest possible ranking, and avoids the cost and complexity of a complete overhaul further down the line.
SEO Positive also provides its clients with unlimited design revisions, free submission to the search engines and a dedicated ‘techie’ to quickly resolve any issues that might arise. Due to these additional services and the speed, ease of use and accessibility of its websites, SEO Positive has a client retention rate of 97%.
Along with web design, SEO Positive also provides search marketing services (for which it is ranked in the top 5 of UK agencies), email marketing and PPC marketing (ranked #1). The agency also prides itself on providing an ethical ‘white hat’ service by dispelling the confusion that can surround internet marketing through the expertise of its rapidly growing account management team and proprietary Positive Reporting Suite.
For more information on SEO Positive’s online marketing services visit www.seopositiveltd.com, where you can also request a free online quote. Alternately, you can contact SEO Positive directly on +44 (0)800 879 9000.
Web Designer Job, Graphics Designer Job – Chelmsford, Essex
Are you a sharp, enthusiastic web designer / graphics designer looking to up your game? If so, look no further, this role is for you!
SEO Positive are looking for an enthusiastic web designer / graphics designer to head up the design aspect of all of our websites, working directly under the office manager and managing director.
An opportunity has now arisen for a creative Graphic Designer / Web Designer to join our team.
For this role we’re looking for a seriously creative expert with a portfolio to match, who’s seeking a new challenging opportunity.
Working closely with the Web Developer:
- Be Designing innovative and compelling visual concepts
- Applying your strong understanding of interactive experiences, media channels, and digital design principles
To be considered for this position, you must have:
- Advanced Experience of using Photoshop CS3+
- Experience of at least 3 years within the media design industry/ies
- At least 2 years PHP experience
- Advanced WordPress and Joomla experience
- At least 3 years eCommerce design and build experience
- The ability to think creatively and conceptually at all times
What would set you above the rest:
- HTML/xHTML coding experience with CSS
- jQuery/MooTools Exposure/Experience
- Flash experience (design and animation)
SEO Positive are willing to negotiate salary based entirely on your experience
It is a known fact that in the internet industry every technology changes and improves for the better. This is because of the fact that research and developments are deemed as necessary in order for the industry to cater to the needs and wants of the internet user and also to be able to compete with the different internet technologies introduced every day in effect these changes would prompt changes from the different aspects of internet technology such as in the field of Search engine optimisation. HTML or the Hypertext Markup Language is considered to be the lingua franca of the web was seen by the World Wide Web Consortium to be in need of a new standard. Several years after approving HTML 4.01 and XHTML as the web standard for the structures of the webpages the W3C again convened in order to develop a new HTML standard. Thus, the concept of the HTML 5 was born. Although still in its infancy stage the technical overview or the technical data on the new standard is geared towards adding new elements specifically incorporating video elements. Web designers and web developers need not be afraid of the changes brought about by HTML 5 because of the fact that HTML 5 was based on the previous HTML version thus there are elements from HTML 4.01 to be valid still in HTML 5.
One of the major change that HTML 5 introduces is the incorporation of new video elements. For starter the video tag is already included and it has its own attributes such as loop, preload, autoplay among others. One of the most striking property of the video element is the poster attribute, this attribute creates or displays an image via its URL when the video is not available which thus would prevent the display of a blank frame. Aside from that the video can also be resised making it possible for web designers and web developers to integrate a video based on the size that they require or want.
Although technical evaluation of the entire HTML 5 is not yet complete and not yet approved by the W3C it is important to know and get a leg up in the upcoming new standards by learning those elements that were actually approved by W3C.
Building a website can be a tedious task especially if you don’t have the technical as well as the aesthetic expertise in developing such. Great ideas on designs are gathered or formulated through the creativity of the website designers while the implementation of such design is made possible through the knowledge of the designer on the different web design and development languages such as HTML, CSS, JavaScript and even PHP. Starting the website design process makes the whole process to be tedious especially if one does not have any idea on where or how to start. When starting a website design process it is imperative to determine whether the website is for commercial purposes or just a personal site. For a personal site every aspect of the website design process will just reside on the whims and caprices of the website designer while if the website is going to be a commercial website then it is imperative that the website is developed in two aspects, first it should be developed to accommodate an SEO campaign that will be done on the website and the second is that every aspect of the website should be valid, thus the website designer must take extra care so as not to produce any broken links from a link building campaign.
Search engine optimisation campaign integrated with the website is a requirement for a website that will be used for commercial purposes, that is why inclusion of the title tag during the building of the website is necessary as well as using header tags to highlight important statements or keywords. Another website design technique that can help improve your internet marketing Campaign is through the use of bold and strong tags to keywords or keyphrases that needs to be highlighted for the search engine crawlers to see. Lastly when coding the HTML page or the webpage it is important that presentation is also important thus incorporating CSS into your website may not be a bad idea.
It is no secret that creating or constructing a website can only take around ten minutes for newbies and five minutes for those who have experience in building a website. Impossible? Well actually this is possible through the use of web templates, website templates are ready made web pages that can be downloaded after which change the content then upload it to your website. These so called instant websites may help those with zero knowledge in website designing but would like to start their own website. However, the main problem in using a website template is that it is readily available thus many people will have access to it and thus making your website design to be common. Uniqueness in a website design is one of the main reasons on how internet users identify the company. This is why custom made website is still better than using a template website.
For those who would like to start their online business but have zero knowledge on how to design a website and would like to employ the services of a professional website designer the following guidelines may be used:
- Look for a website designer that can deliver quality output, ask for their company portfolio and if possible feedbacks from their previous clients. It is important to also note the fee, since there is no actual standardised fee in website design look for website designers that can offer great design at an affordable price.
- Study the hosting and domain fee’s being offered by the website designer. Since web hosts and domains are imperative in your online business ask whether your website designer can provide those services and if so try to compare their prices with actual hosting and domain providers or companies.
- Ask your web designer to provide custom photos or images instead of the stock photos, this is to give your website an actual unique look and not use recycled images or photos.
Get more information from our seo blog.
With Google’s announcement that the search engine company will now include website speed as a ranking factor it may be a good time for SEO companies and SEO consultants to look at their clients’ website and determine whether or not such websites do have a desirable site loading speed. The following are some more ways on how you can increase your websites’ speed.
- Make sure that your websites’ web host can deliver a desirable site speed. You can determine this by asking your web host on the type of hosting options they have, your web hosting plan may be having a limited bandwidth or speed so it may be time for you to upgrade your hosting plan. Also ask your web host about the backbone that they are using and their server hardware from those information you can research the speed capabilities of your webhost.
- If your website is using a dynamic database make sure that its database design and structure is optimised. Database performance can also be improved by caching database information.
- Use Cascading Style Sheet in designing your website, this is because of the fact that it makes you use lesser HTML tags. Further, if you use CSS positioning properties instead of tables you will be saving more than fifty percent in file size.
- Use external JavaScript and CSS, this move will contribute to the site loading speed by reducing the file size of the website, further such external CSS and JavaScript codes are usually cached by web browsers thus if the site is visited again there will be no need for the browser to download the CSS and JavaScript scripts again.
- Avoid formatting your website using white spaces, white spaces are additional HTML codes that may increase the formatting capabilities of the web designer but it adds to the file size of the HTML file.
Search engine optimisation is said to be a continuing process, that is , it does not stop from developing and uploading the website. Considering the fact that websites should initially have visitors or traffic before it could be possible to gain any kind of revenue. Traffic can be gained either from advertising or from implementing SEO strategies on your website. Through advertising you will be able to make your site visible across the internet via websites who are placing ads on their site, however this method is one of the, if not the, most expensive way of gaining traffic. Another is gaining traffic organically through the process known as search engine optimisation. Search engine optimisation targets the main resource for an internet user, the search engine. It is a known fact that search engines helps users find the websites that are relevant to their search, what is not actually being stated is the fact that search engines indexes and ranks websites according to the different ranking factors present in the website.
The process of search engine optimisation must begin with the during the developing and designing of the website. It is recommended that web developers has to understand the tenets of HTML, CSS and JavaScript. This is because of the fact that if they would not understand this and would just utilise the different web development applications such as Front Page, Dreamweaver among others they might not be developing an SEO friendly site. One example is when a person creates a website using web development application some features are being automated such as the creation of drop-down links, in dreamweaver it automatically creates the JavaScript code for it but since JavaScript is considered uncrawlable then your site is not SEO friendly, thus the importance of the knowledge on such website development language so that you will be able to modify the generated code and have the website available for crawling by bots.
For more information we have SEO Positive Tutorials available for you to view.
