There are so many things that businesses can (and do) do wrong when it comes to using social media.

Perhaps the biggest offense and the most common one is to believe that your customers don’t realize what you’re doing when you promote a product or a service or a business affiliate on your company Twitter account or Facebook page.

Believe me – it’s obvious. As a business, don’t get so involved in your own social media world that you forget that Twitter and Facebook have been around for a long time – heck, they made a movie about Facebook, and Zuckerburg was on the cover of Time Magazine. Don’t think people are stupid when it comes to understanding the ways in which businesses use social media. Especially if your target audience is in their twenties. Talk to them, and they could probably tell you better than you think what you can and should be doing with social media.

In fact, many of them could tell you what works – and the ins and outs and etiquette – of Facebook and Twitter better than the “social media expert” that you’ve hired that tells you that you need more Facebook advertisements. It’s not a hard and fast number, but Facebook ads don’t usually result in more than a 1% return – it’s white noise and people ignore it.

The point of social media is not to push your new product to death – to be that obnoxious commercial you see on TV that you have to switch the channel for – social media is about, well, being…social. If that isn’t a concept you can understand, then maybe you should hold off on participating in Facebook and Twitter. It’s networking with customers, getting to know them, asking questions and engaging – seeing what their honest opinion is on your product or service or company and proactively doing something about it.

If you do decide to run promotions or sales or some sort of special on your Facebook or Twitter account, be transparent about it. As I’ve mentioned – you’ll offend and turn more customers away if you treat them like they can’t understand what you’re doing, like you assume that because you’re a business on Facebook you can utilize and understand the platform so much better than everyone else. Don’t alienate your own customers. That’s bad idea number one.

And if all you do is run promotions, people will start drifting away from your social media presence – treating you like just another advertisement, and shoving you into a corner of your minds where they ignore you and your “message.” Your social media campaign just becomes white noise to a disheartened public.

To really work with social media in your company, you need to have a social media team – not just an intern that doesn’t really understand your company mission but is “good with Twitter.” You need people monitoring conversations, communicate with each other and you and make sure you have a strong, integrated front to present to the world. You need to get involved, get your hands dirty and not be afraid of losing face.

One of the most stunning examples of this is from Morton’s Steakhouse. A loyal customer (who also happened to be big CEO and have 10K or so followers on Twitter) tweeted from the airport that he wouldn’t have time to eat after he landed in his destination, and would Morton’s please get him a steak and drop it off at his arrival airport?

And you know what? They did. Even though the tweet was a joke, and not something the tweeter seriously considered would happen, it did. This is the kind of thing, as a business, you want to do with social media. Impress people. Go above and beyond, and do it consistently. Listen. Improve. Ask questions, and offer rewards.

Jade Evans is a freelance writer who works with everyone from banks in clifton park ny to Christmas wholesalers – her day is always interesting!

It’s been little over a year since Twitter launched its advertisement services and according to a report by eMarketer, since the introduction of their Promoted Products offerings in April 2010, the number of advertisers using the Twitter platform have increased at a steady pace. As of June 2011, there were 600 advertisers promoting their products through the Promoted Products service, representing a significant increase over the past six months in marketers utilizing the service.

What are promoted products?

Promoted Products consist of three main areas:

Promoted Tweets: These are keyword-targeted, cost-per-click ads that are displayed in all the Twitter search results.

Promoted Trends:

These are advertisements that appear under the ‘Trend’ section of a Twitter page and are charged on a flat-rate basis.  If a trend has been promoted it will feature a ‘promoted’ icon next to it.

Promoted Accounts:

According to a Twtter representaive, Twitter is using some pretty sophisticated algorithms that suggest Promoted Accounts based on criteria found the user profiles of those they publically follow.

For example, if a user follows a large amount of automobile-related accounts, Twitter may suggest that you follow @volvo, if you don’t already do so.

Are they effective for advertisers?

If the advertisers themselves are to be believed, yes and no.

• Virgin America reported a massive increase in sales as a result of their activity on the promoted products platform and, according to Asian tech catalogue Penn Olson, their promoted tweets significantly contributed to helping them achieve their fifth highest sales day in the entire history of the airline.
• According to Ad Age after forking out for promoted tweets on Twitter Volkswagen reached a 52% engagement rate after tweets promoting the launch of their new model of beetle were published on the site.
• According to Investor.com, Covario, search marketing specialists, tested the promoted tweets functionality with a client. According to them “the click-through rates were paltry.”

How are they being received by the marketing community?

It appears that the jury is out on this one. A TWTCON, oneforty survey of 110 marketers revealed that those interested in using Twitter Promoted Products was very much a mixed bag, with the responses being evenly distributed across the categories involving those who would, and would not, consider using promoted products as a marketing tool.

Our View

At present the Twitter Promoted Products platform is really a service that is limited to the big guys. The high cost of advertisements on this channel means that it’s very difficult for the smaller businesses to make any real headway.

Very little is understood about the click through rates that the adverts receive and whether smaller, unknown brands would receive the same attention that the bigger brands do.

However, Twitter clearly are trying to address some of these problems and the platform is in beta, afterall. They are beginning to utilize more geo-targeted ads that may be suitable for smaller businesses and they are looking at lower cost advertising options. We expect things will continue to evolve at a lightening speed at Twitter over the forthcoming months and expect to see more and more offerings that may just tempt the SMB crowd.

Spencer Belkofer’s startup, Lumin Interactive, is an Internet marekting company in Birmigham, AL. An Alabama SEO company, Lumin also offers performance-based Google Places optmizaiton at affordable rates.

Twitter can be used as a good marketing tool. However, there are things which can be done in order to increase its traffic and hence become more effective. The higher the traffic gets to your account, the more it is desired as it will reach to many people.

The username selected to be chosen should be one that is very relevant  to the topic of discussion. The need to have a good username will make it possible for those  users searching for specific topics to be able to locate your profile. Then on twitter, you should not be following others but you should be getting others to follow you instead. This should be done as many have fallen victims to just becoming followers and not realizing of the benefit they would gain from twitter by having others follow them. This means that, to increase your traffic and have people following you instead so as to have them get to know about some product you would want them to know. This however does not mean  that, you just stop following others completely.

Another way to increase your traffic on twitter is ensuring that, you do regular posting to probably three or four accounts. This will automatically make a broader reach of those who will see the posting and probably do the following. In order to have multiple twitter accounts, one will be required to have several email accounts to enable multiple accounts on twitter. The good thing is that, it will increase the view and following on twitter and as a result, will encourage many to follow. Then on these multiple accounts, one should be able to post probably three times a day and ensuring that the posting are interesting to read in order to have the much desired following.

In  the endeavor to increase the traffic, it will be necessary to use a very good and pleasing description  which will motivate a person to read more. This is just as one would desire to have a good article title, so should one choose a desirable description. This will increase the number of following than it would have been if one just placed a link to the article. The post again should remain relevant to the content you are dealing with.

It will also be for the benefit of the owner, it he or she goes to the extent of looking for those like-minded people so that, they can do business with them and share out their ideas.  The more you have a lot of activities going on through your account, the more will be the traffic and consequently is the reaching out of the desire message about your product.

Jimmy Adams works at RebatesValley, a Coupon Website. RebatesValley Provides Drugstore.com coupon code, bodybuilding.com coupons and coupons for various online stores.

Social media marketing is the latest and widely perceived as one of the most effective initiatives for ecommerce. Most companies have woken up to this fact and are allocating an increasing proportion of their resources to make their presence felt on social media networks like Facebook, Google+, Twitter, StumbleUpon. The intention is obviously to engage customers and prospects.

Social media tactics have to be updated and tools are always needed to get the best results. While there are many available tools, some of the most effective social media marketing tools are listed below, which will guarantee success in ecommerce.

Dlvr.it

This tool is the best way to post useful and interesting links on social networking sites and channels of businesses. It absorbs RSS feeds from news feeds, blogs and other similar sites and then publishes them on networks like Twitter, LinkedIn, Tumblr, MySpace, Buzz and Facebook. Social media practitioners have found a deep rooted connection between Twitter users who posted more links and having more followers. This goes to prove the utility of a tool like Dlvr.it, especially when it is available free of cost.

North Social

North Social gives access to a large number of Facebook applications to ecommerce sites, which then helps them involve more Facebook users and increase their ‘like’ clicks. It comes for a monthly fee and offers useful apps like Show and Sell, Video Channel, Photo Showcase and First Impression. It offers a white label version which comes with company branding for $79 per month, though its more basic version costs only $19.99.

Wildfire

This is a very useful tool for promotional building and gives ecommerce sites the facility of running contests simultaneously on their own sites and on Facebook. This helps businesses engage and involve new potential customers by encouraging visitors to rope in their friends as well.

HubSpot

HubSpot is a complete marketing solution with a powerful social media marketing feature. It is an all-in-one solution for inbound marketing which has social sharing potential, auto publishing and tools for campaign monitoring and analysis that will help to improve marketing initiatives. The whole range of Hub Spot services comes for an annual charge ranging from $3000 to over $18000.

Squareberry

Squareberry is similar to a scheduled task manager for marketing on social media networks. It is a social and mobile first solution with features for broadcasting events, delivering vouchers and coupons on social media channels. Site widgets can also be used. It comes free for basic services, and some come for a charge of $19.99.

Like most everything on the internet social media is changing fast and keeping up with the latest trends and tools can be a daunting task. Though there are many excellent tools available that can help you market more efficiently, I think that these are some of the most effective at the moment.

This is a guest post by eMobileScan. Which is one of Europe’s leading suppliers of handheld computers like the Motorola MC9090 and the Symbol Mc70. With 18 sites around Europe they can offer their customers the best value.

Social Sites

Social Sites have become widely popular over the past decade gaining membership in the hundreds of millions. The two most common social sites are Facebook and Twitter but it is important to note that most people join several different social sites. When you are trying to gather the largest amount of contacts, it is vital that you stay active in all of the major social sites and not just Facebook and Twitter.

Other Important Social Sites

While Facebook and Twitter may have the largest following, there are many social sites that have large memberships that should not be forgotten. Here is a list of five social sites that you should consider becoming an active member of:

YouTube

YouTube is a social site that is dedicated to showcasing videos of practically everything you can think of. With eighty-four million viewers every day, this is definitely not a site you want to miss. A video message can be spread very quickly throughout the world, letting your message be shared instantly.

Linkedln

Linkedln is a business-oriented social website that currently has over one hundred million members. This site allows business professionals to basically post their resume and credentials on their profile. This site can be used to help members gather contacts, potential clients or job offers. In the business world having a Linkedln profile has become a vital step.

Myspace

Myspace was one of the first social sites to hit the web. Although, overshadowed by the creation of Facebook, many people created their initial profile with Myspace. Most people claim to still keep their Myspace account active and login regularly. Myspace has revamped their website and are said to have over forty million new users each month.

Groupon

Groupon is a business-oriented website that works to give business a venue to display their products. They post deal-of-the-day offers allowing members to view their product and decide if they want to take the deal or not. Whether the deal is officially offered is dependent on how many people agree to take the offer. This is a great site for promoting a business and its products.

Foursquare

Although Foursquare currently only has eight million users compared to Facebook’s six hundred million users, the site is considered to be up and coming. They are a social media site that is geared toward mobile phone users. This site is believed by many to expand in the coming years as more people are using their smartphones for social networking.

Don’t Limit Yourself

The important thing to consider as you decide what social sites to join is how well you want to be connected. As with anything, people have their favorite social sites, the ones they turn to on a daily basis. For the greatest social networking abilities, you will not want to limit yourself to just Facebook and Twitter but you should join any social site that has millions of users every day. By joining multiple sites, you will be able to gather the maximum amount of contacts possible.

Guest author Ajeet Khurana teaches people windows 7 tricks. And when he is free, he plays bubble popp.

The world of social media is exactly that, a world of its own. These days, the best advice for any business is to develop a presence through social media to truly connect with existing and potential customers. One of the best and easiest social media applications to use is Twitter. Twitter offers real-time networking that gives businesses access to the most up-to-date information. Twitter can be a powerful tool for businesses when used creatively.  Even if your in a not-so-fun business, like auto insurance, you still can use Twitter to connect with your followers. Below are four quick and easy ways to use Twitter to give any business a boost.

1. Tweet to Connect with Customers

Every business aims to serve their customers, but what better way to get to know the customers than bonding with them in real time. In the real world it’s almost impossible to interact with customers on a daily basis, but Twitter changes that. Here are some methods to consider implementing to connect with customers through Twitter:

• Comment on Current Events: Customers want to know who they’re doing business with. They are interested in who businesses support and like assurance that businesses are in tune with what’s going on in the world other than their own internal affairs.
• Ask for Input: Twitter can be used to get feedback from those that are using the products and services offered by businesses. Customer input can be invaluable especially when it’s received in real-time. Twitter can be used to ask general questions of the public or to conduct a poll.

2. Tweet to Protect Public Image

Word has always traveled fast, but with technology today it travels ten times faster. Twitter can be used like a modern day public relations representative by businesses to protect their public image and ensure that they continue to stay in positive light. Twitter can help businesses to perform the following major PR functions.

• Correct the Wrong: Not everything always goes as planned for business. Twitter offers businesses a great way to send a mass message to the public to apologize for any inconveniences or straighten out any unfounded rumors. The TwitterSearch feature can also help companies identify when someone has tweeted about them. This is a great way to address customer complaints quickly and efficiently.
• Promote the Good: Companies can let the masses know when they are involved with or sponsoring a community event or can reach out to gain support and awareness for worthy causes.

3. Tweet to Recognize and Recruit

Human Resource professionals around the world are acknowledging the impact that Twitter can have when it comes to personnel. There are two big ways companies can use Twitter to tap into current and future employees.

• Recognize: Employees are the backbone of every company and Twitter is a tool that can be used to publicly recognize and reward employee achievements.
• Recruit: In a world of technology, job seekers and quality candidates are ripe for the picking online. Twitter can be a useful resource to announce open positions and follow people of interest. The best part is Twitter is free to use versus most job boards and advertising sources.

4. Twitter to Stay Abreast

A successful business is fully aware of their competition and tries to stay a step ahead of the rest. Twitter can help companies stay in the know about their competitors.

• Get to Know the Competition: The Twitter Search Feature can be used to find tweets posted by or about competitors. This can help gain perspective and insight to how the public views these companies, provide links to websites or listings and reveal some of the competitors online and social media strategies.
• Follow Them: While it may not be wise to openly follow a competitor, unless there is a mutual and open relationship exists, it may be helpful to follow competitors through private Twitter accounts. This provides some real-time updates, insight and access to other companies’ daily business.

Twitter is not just another virtual toy to be enjoyed by celebrities and younger generations. Twitter can be a powerful resource and a tool for businesses. Twitter is a customer liaison, public relations representative, human resource assistant and a secret agent all in one easy to use package.

Social Media Marketing (SMM) can be a powerful tool for businesses large and small. But as a small business owner juggling inventory, advertising customer relationships and even the books, who has time to get online and Tweet or ‘like’ much of anything?

The simple fact is that social media marketing, when done correctly, can be an invaluable asset to a business and is typically worth the effort to implement and execute. Below are some tips to getting your small business exposure in social media through Twitter without breaking your bank or cutting your sleep to nill.

Finding Time to Tweet

The primary players in the social media world right now are Twitter and Facebook with an estimated combined membership of nearly 1 billion members, the potential of advertising in these two mediums is undeniable. But how does a small business owner find the time to participate?

When it comes to a social media campaign, there are four ways a small business can choose to participate in SMM:

1. The owner/proprietor participates directly, Tweeting, posting and ‘liking’ each campaign manually.
2. The owner/proprietor hires an employee (either full-time or part-time) to run SMM efforts.
3. The owner outsources SMM efforts to a third party.
4. The owner/proprietor chooses to automate (or partially automate) SMM efforts.

Naturally, there are pluses and minuses to each method listed above with choice #1 having the least monetary cost, but highest opportunity cost for the business owner. I’m sure most small business owners can think of a thousands things they could occupy their time with over tweeting on Twitter or liking and posting on Facebook. The remaining three choices have some varying degree of monetary cost to the owner but also allow the business owner to focus on more productive activities. Choices #2 and #3 are likely the most costly and should typically be avoided unless the business owner is a social media marketing experts or intend on hiring a SMM expert. Social media experts come at a price and that price is often worth the cost, depending on the campaign (and budget).

Social Media Marking – Blending Automation and Manual

The best option for most small business owners is likely to partially automate and partially participate in SMM efforts. The participation can be either the owner or a designated employee, but with partial automation, the employee or owner can also dedicate time to other efforts. Partial automation has two primary benefits:

1. Lowered labor (or opportunity) costs from automation
2. “Human” presence in Social Media channels improving customer perception

How to Partially-Automate Social Media

There are two primary methods for automating social media campaigns: client applications (programs you install on your own computer) and online services.

Some online services like Twuffer.com allow Twitter users to schedule posts in advance. Type the post in and schedule when the post should be sent. It’s a set it and forget it type of free service. The downside? Each tweet must be manually scheduled (and written). I’m a proponent of every tweet being manually composed by a human, but re-tweeting the same post multiple times definitely has its place as well. For more info on this concept, see my related article on Twitter for Business. Full-feature online services for Twitter often have a recurring cost (usually monthly) associated and become somewhat cost-prohibited when saving money is one of the goals of automation.

Another possible option is to purchase and install a client application that runs on your computer to automate your Twitter campaigns. Applications like TweetAdder offer multiple functions – from auto-tweets to auto-follow and un-follows, automatic greeting messages and automation of RSS feed posting. The best part about client-based applications is that there’s no recurring monthly fee! Check out this review of TweetAdder for more information.

Social media marketing is possible, even for small business. Like everything else in the world of a small business owner, SMM just has to be approached intelligently and deliberately to be successful.

About the Author:

Daniel Ruyter is single dad, author, blogger, cupcake addict and tech nerd with over 15 years experience in information technology.  He’s editor of Memoirs of a Single Dad and Man Made Reviews and also does WordPress consulting and Social Media Marketing consultations for small business.

Recently Gmail has blocked access to all users under the age of 13, jumping on the social media bandwagon so to speak. As Gmail is an email service, it does not make quite as much sense as to why Facebook, Twitter and other social networks have age restrictions for those under 13. Then again why would children want to be on Facebook and the other major networks in the first place?

The Under 13 Rule

The ‘under 13’ rule was put in place as governments believe users under the age of 13 are not responsible enough to use these services. In South Korea, the age limit is 14 due to local laws, as personal information can easily be given away to untrusted people. This kind of behaviour could result in dangerous consequences, such as grooming, for younger users, however it can also be dangerous to any user of any age and it is a drawback every user should be aware of.

Why Do Kids Want to Be on Social Networks?

Kids want to be on Facebook and other networks for many reasons. The most outstanding factor would probably be because of their friends and them being able to contact and share information with them. Another element is that it can appear somewhat glamorous as adults use the social media, another reason is the social gaming aspect which appeals to most children as not only can they play games, but also interact with their friends at the same time.

The Child Friendly Alternative

There are actually quite a few social networks that are specifically for kids, one of the most popular would be Club Penguin. Club Penguin is actually owned by Disney and is moderated quite well (for example any words that are not permitted are filtered out). This stops users being exposed to unsuitable language and prevents personal details being given out. With many child-orientated social networking sites, gaming is a heavy aspect but there is also the ability to talk to fellow members and interact with them.

Safety Precautions

All users of the internet, of any age, should be aware of the dangers that the internet does hold, such as identity theft and cyber bullying. As a result of this, the correct precautions need to be taken. Personal information should be very closely guarded and the sites that are visited needs to have some form of precaution, due to unwanted content or risk of virus’ and malware.

Conclusion

It is understandable why children want to be on sites like Facebook and Myspace, however at the end of the day they are not suitable and the age restrictions are there for a reason. There are plenty of alternatives that are specifically aimed at children and will provide the best experience in both safety and enjoyment.

Hashtags on Twitter are quite common, but if you don’t know what they are or how they can be used, it can seem quite confusing, which is understandable, everyone has been there. Not only will you learn what a hashtag is, but you will also learn how to use it to its best potential.

What Are Hashtags?

Hashtags are the Twitter equivalent to keywords, they are commonly used for groups and events, but they can also be used for topics and any other subject. You will probably have seen a trending section, and this is the most talked about things on Twitter, hashtags are commonly found on this but sometimes just words appear. Hashtags are much more specific and targeted than words, as if you posted a tweet about SEO, then you could hashtag that and it would be more clear that the tweet was regarding SEO. Whereas if you did not include a hashtag, then the tweet would be less specific as the topic was not displayed.

How To Search For Hashtags

At the top of Twitter there is a search bar, so for example you wanted to find people who were talking about SEO, so you would use the hashtag #SEO, you will then be given a timeline for all tweets with #SEO in them in a real time format. There could potentially be a few promoted tweets, which are paid for advertising, but there are not many due to this being a new feature rolled out by Twitter.

How To Make The Most of Hashtags

As you can see, Hashtags have the potential to help your tweets become more noticed, this can result in more followers and also retweets depending on the nature of your post. So to make the most of hashtags, I recommend religiously including them into each tweet you post. It needs to be addressed that if you stuff your tweets full of hashtags, then the post starts to lose its’ meaning and becomes very spammy, I suggest a maximum of three hashtags in a post.

Conclusion

Hashtags can be very helpful, and it does take a bit of practice to get more comfortable with them, I urge you to begin using them in your tweets and you will see a noticeable increase in activity, although it is not an essential to use hashtags, but they will give you a slight boost in the Twitter world.

Twitter, Facebook and BlackBerry Messenger have taken a lot of blame for the riots in London and also in Manchester. The question is who is to blame, these hugely popular communication sites, or the users themselves? It is typical human behaviour to just shift the blame on to someone else. This has been applied to social networks and I believe that it is unfair to make that judgement without deeply looking into the matter.

The Riots

The Riots that are taking place in the UK this August are a terrible thing. What started out as a peaceful protest for the death of Mark Duggan has spiralled deeply out of control. What is happening is not a protest, it is just opportunistic violence. Now it is safe to say that the majority of these rioters have mobile devices and are well connected to their friends through not only Facebook, Twitter and BBM, but also through simple text messaging services and, of course, phone calls.  This high level of connectivity means that rioters can organise themselves to avoid the police thus continuing their rioting activities.

Now as we all know, there are certain levels of privacy within these networks. BBM in fact is one of the most private forms of communication as BBM is encrypted due to its original uses of business communication. In the past few years BlackBerrys have become very popular with the younger population and BBM is one of the major ways in which teenagers communicate with each other, hence why a lot of conversations are pinged back and forth. In this case, BBM’s extensive privacy is a huge disadvantage for police as they cannot monetiz what is happening and have no way of preparing themselves. They’re literally in the dark on this one. Unless they can come to an agreement with the service provider to open up the encrypted messages to assist their investigations)

Not All Doom and Gloom

In the defence of these services, networks like Twitter have contributed to astonishing events, and have even saved lives. Donnie Wahlberg found a kidney for one of his fans via Twitter – without Twitter a life would have been lost. In addition to that, James Karl Buck was imprisoned in Egypt for unjust reasons; he used Twitter to inform his family, friends and authorities. He was then released from Egypt and regained his freedom. There are more examples available on the CBSNews website.

Taking these amazing acts into consideration, Twitter and other social networks have done astonishing things. Although the real question is, is it the social networking site itself, or the users? There is no yes or no answer to this one I am afraid. If there were no Twitter for example, the fan searching for a liver would have died. Alternatively, if Donnie didn’t post anything regarding the fan’s liver, then he would have died also. It is clear that none of these miracles would be possible without both social media, and users working together to pull off these extraordinary acts.

Not only in miracles but Twitter has been used to start the riot clean up hash tag, gathering the members of the community up to clean their city up and begin to recover from the riot. This also takes the strain off the local emergency services, who are struggling to cope with controlling the extreme behaviour, never mind the aftermath. There is actually more information regarding cleaning up the riots than partaking in them on Twitter and I think that definitely needs to be taken into account. In addition these sites are improving morale between the communities, which is a positive way to use social media technology. Social media can act as a platform for people who want to cause problems but are also an easy way for opponents to the violence to get in touch and start making a difference

How society is developing

Society is clearly fusing itself with the internet in such a way that the majority of some ones questions can be answered online. It has been a gradual process but the internet and people are becoming an object. As technology develops, so does our involvement with it. This will result in better access to all kinds of information, but technology will not be limited in the sense of how much it can develop. The sky is the limit and we can make anything possible.

Back to the Riots

So having explained how our society is developing with technology, it is understandable how these acts of anarchy have happened. As previously stated, it is not just the acts of the users but the networking sites have had an unconscious part in it too. Yes it is fair to say that these means of communication make it virtually impossible for the police to keep up, on the other hand social media sites have been more than happy in the past to provide needed information to stop crimes in the past, so I imagine the police will receive support in this case also.

Conclusion

It needs to be remembered that these social media sites are only a means of communication, they do not interact with the users any more than an update here or there, or an account ban for example, these sites are just connections between masses of users. It is not just to blame the service provider – blame those who are misusing the service.