Describing your web page content is imperative not only for purposes of making your webpage readable for internet users but also for search engine bots or crawlers. Page content is an important element for a website because of the fact that it is most of the time in the content that search engine bots are gathering data from the website which means more data gathered and processed would give the website a higher probability of being ranked in the first page of the search engine results page, that is of course still depending on several other SEO factors. Many SEO companies and SEO consultants are aware of the above mentioned fact about a web pages’ content however not much is being given importance because of the commonality of the methods or procedures being used in this particular SEO strategy. For those who are still new in the field of SEO, or for new and upcoming SEO companies and SEO consultants errors are commonly committed when writing their page content. The following are some guidelines on what may not or may be done in order to properly optimise your websites’ page content.
1. When inserting title tags make sure that the content of such tag or the title of the website or webpage in general would not be something that is irrelevant to that of the website as a whole.
2. Avoid using titles that are in default or are generic in nature, this would mean that you have to name every page according to the relevance and the specific keywords that are being utilised for the SEO campaign.
3. Avoid lengthy page titles or page names especially so that these page titles may prove to be confusing and useless for your internet users, in relation with this it is also important to avoid stuffing the alt attribute by not inserting spammy keywords a black hat SEO technique known as keyword stuffing.
It is indeed true that there is a need to implement the most common acceptable SEO strategies and techniques however even if such techniques are already commonly utilised by SEO companies and SEO consultants many of such SEO companies and Consultants still are sometimes committing errors and mistakes during the implementation of the said strategy. One of the most common processes in search engine optimisation is the optimisation of the different images utilised in the website. A user or webmaster can insert a lot of images in the website and being considered as the content of the website it is still one resource where SEO companies and SEO consultants could integrate their keywords. However many SEO Companies and SEO consultants are sometimes lacking in the proper technique on implementing optimisation strategies for images. The following are the different steps or are some implementation mistakes to avoid when optimising your websites’ images.
1. It is advisable to rename your website images however you should avoid generic filenames for your images. Example of generic filenames are pic.jpg, pic1.gif and any other similar generic image file types, avoid using numeric filenames except when required. What you should do is to create a concise descriptive name for your website images.
2. Although descriptive filenames are recommended it is important to make the filename length to be concise, lengthy filenames are not recommended.
3. Although you can insert keywords do not stuff your image tags’ “alt” element instead just write one descriptive alt text inserting the most significant keyword.
4. When making your site navigation although image links is fine it is recommended not to solely utilise image links rather you should also utilise text links.
5. To facilitate the crawling of your website it is recommended to supply your site with an image sitemap.
Every optimisation counts, that is the principle that should be integrated when implementing as well as when planning your next SEO campaign. Many SEO companies and SEO consultants are focusing on their standard approach in search engine optimisation which could give disastrous effects. This is because of the fact that there is no single solution in search engine optimisation there are several strategies and techniques that are supposed to be implemented prior to the success of such endeavor. Worst thing about SEO is that you do not have an exact gauge or meter in order to know whether or not the search engine optimisation strategies implemented were contributing to the overall SEO effort or SEO campaign. It is however important to note that although strategies are not constant or does not have gauges or standards which cannot be measured there are some strategies that are considered to be common search engine optimisation methods. Among these common SEO methods is the process of optimising the images that are integrated with the website. The different elements or tags that are utilised to insert the different images has the ability to carry with it different keywords through its “alt” attribute.
However it order to fully optimise the different images in your website it is imperative that the following guidelines must be followed:
1. Use descriptive texts as filenames for your images, image filenames can have a great effect on the optimisation of your website therefore you have to rename the filename of your images according to its description.
2. Use descriptive text in your image tags’ “alt” attribute, as stated above the alt attribute of the image tag can contain phrases or keywords therefore it is imperative to utilise this attribute to insert descriptive keywords taking into consideration the fact that the descriptive text must be concise and relevant.
According to many SEO companies and SEO consultants the steps to an ethical SEO campaign is divided in to four steps generally. The first would be keyword research, second, content development, third web development and fourth link building. These are considered by many search engine optimisation companies and consultants to be the general template for developing the website as well as its promotion. These steps are under the category of white hat SEO and that they might seem to be very easy to do but are in fact very difficult to accomplish. It is therefore important for every SEO company and SEO consultants to understand what are the different steps included in these general categories in order to implement the details of the search engine optimisation campaign correctly.
The first category or step is keyword research, it is a known fact that the keywords which will be utilised on your website will form the corner stone of your entire SEO campaign. It is therefore just right for an SEO campaign to start by researching which keywords would be useful. At this stage SEO companies and SEO consultants will conduct some computation and statistics in order to determine which keywords would help generate a large volume of traffic with less competition. Keyword research also entails researching for the keywords being utilised by your competitors, especially your competitors who are already on the top spot of the search engine.
The second category is content development, at this stage you will already draft your websites’ design and content. The development of the website and its content should incorporate your suggestions and ideas in order to deliver your desired output without of course compromising the marketing plans or designs for your website. Content development includes the incorporation or choosing images for the website as well as developing content for the website and further the design of your navigation structure for the website which is a very important element.
Following the conventional way of SEO and using only White hat techniques you can expect that your websites’ ranking will skyrocket to page one.
Starting an online business could prove to be a very tedious task, initially at least especially if you do not know where to start and no one is there to guide you on what to do. Hiring a professional web developer may be the way to go for those who are not well-versed with the different workings of developing a website as well as in promoting it. Although one may be asking or acquiring the help of a professional website designer or website developer it is still important for a client to be informed on what are the general steps when starting an online business this is because of the fact that ultimately it is the client who will be managing the website or who will be looking after the website. Learning the ropes of website promotion and website design is fairly easy is you know where to start, and learning is important because the client or you being the client is still part of the decision making process otherwise your website might not come out to be the one that you’d expect.
It is important then that you learn how to start your website as your opinion, suggestion and requirements will be highly valuable in the development of your site. First thing that you have consider therefore is the conceptualisation of your website. It is important that you as the client participate actively in this stage of your website development because of the fact that it will determine everything from design to content of your website. Keyword research would also enter this stage of website development and what you have to consider when looking for the most appropriate and viable keyword is to determine the total monthly searches of such keyword and the corresponding competiton the ideal ratio would be high volume of search and low competition.
Second is to determine and register your domain name. If you would focus mainly on branding you can integrate fully your company name, however if you would like to focus both SEO and branding-wise you have to integrate at least one keyword in your domain name and such should be your primary keywords. Keywords must also be easily recognised and memorised by people in order to achieve loyal visitors in your website.
Finally you have to be present or at least be informed on how your site was installed or set-up in order to enable you to know how to repair your website in case nobody will be available to help you out.
Black hat SEO is considered to be one of the “dishonest” way of acquiring links, content and ultimately a high ranking. Although high ranking may be achieved through black hat SEO such ranking is not stable that is there is a huge possibility that the target website that was implemented with Black hat techniques would have its ranking go down in short period of time. This is the reason why it is imperative or important that white hat techniques be implemented in order to have the search engine recognise the target website to be an honest site and a reputable website. There are times however that any SEO company and SEO consultant would accidentally dwell or utilise black hat techniques which can be attributed with the fact that they are misinformed or uninformed on the nature of such SEO technique that they are using this can further be attributed with the fact that the nature of an SEO technique could vary or change depending on whether or not such technique is being abused to give undue advantage. This is why it is important for an SEO company or SEO consultant to be informed of the different techniques that may be considered as black hat SEO in order to avoid, prevent or even remedy a website that was suspended because of the implementation of such. The following are some Black hat SEO techniques:
1. Use of Automation Tool in Link Building – search the internet for any SEO automation tool especially those that would automatically submit information to different sites in order to gain backlinks and you will find out that there are lots of such tools. These tools would enable one to thousand of links in just one click, building link at that rate is considered as unnatural therefore search engines consider such as spams.
2. Disguising your website – another black hat SEO is disguising the link of your site to be going to a specific page while in fact showing a different page. Wherein one page is fully optimised but not designed properly and such page is only for search engine crawlers while the other one is a page that is not fully optimised but it is developed aesthetically and thus well presented worthy for a user to look at, this process of deceiving the search engine is called cloaking.
These two black hat techniques should always be avoided however tempting they may be.
As what is already known by those in the field of search engine optimisation, one of the easiest and the riskiest as well as the most unstable way of achieving the desired page ranking is the use of black hat seo techniques. Black hat seo may have its benefits but the negative effects are lasting and that it has the potential of having your website be banned from any search engines thus preventing it to be indexed and ranked in the search engine results page ranking. It is important however for any SEO company or SEO consultant to know the different black hat SEO technique not for them to utilise it but rather to have an informed mind and avoid using such technique unknowingly. There are several black hat SEO techniques that were enumerated or identified so far and these SEO techniques when discovered by the search engine would eventually cause the banning or suspension of your website.
The following are the different Black hat SEO techniques:
1. Using Duplicate Content – Copyright should always be respected therefore before using any content that are taken from the internet it is imperative to acquire the permission of the original owner of the image or the text. Using duplicate content will not only cause your site to be banned by the search engines but might also become a legal action against you.
2. Using Excessive Keywords Across the Content – it is a known fact that content should contain keywords in order for the search engine bots to properly index your website, however the use of keyword or the excessive use of it could prove to be detrimental to any SEO efforts because of the fact that it could be interpreted as keyword stuffing which is again a black hat SEO technique.
3. Purchasing links – link building should always be done organically, it is imperative that the quality of links be taken into consideration, however some SEO company and SEO consultants are resorting to purchased links to be one of the black hat solution to the tedious process of link building. Purchasing links does not assure integrity or permanency as well as relevance of the link which would then make the building the links to be unnatural hence are considered as spam.
It is a known fact that there are two results or outcome in SEO one is success that is generated after several months or even a year. Truly search engine optimisation would entail patience and proper approaches. However, there are those who instantly get result from their SEO campaign and this outcome is a product of what is called as Black hat SEO. Black Hat SEO utilises several techniques that maybe bordering between getting banned from search engines of to getting the desired results. Many of those who desperately need of a ranking would resort to such black hat techniques however it is important to note that there are several benefits of white hat SEO that could not be delivered or given by any Black hat SEO technique. White Hat SEO or sometimes known as the ethical SEO although would require months to accomplish or to see the effects of the implementation of such SEO technique the benefits are astronomical.
One of the benefit that one can gain from White Hat SEO is the longevity of the result of the SEO campaign. When a website reaches a desired SEO goal the effect could be lasting because of the fact that the foundation of the SEO strategies implemented are strong. Changes in the ranking may only be due to search engine algorithm change or due to emergence of stronger competition but the effects may only be minimal giving the site within range on the number one spot in the search engine results page.
Second benefit that can be taken from using purely white hat SEO is the building of trust. For the website owner trust can be established because of the fact that the ranking of the website was achieved only through honest SEO techniques.
Finally and probably the most important benefit of white hat SEO is the fact that you will have peace of mind, knowing that there are no reasons or causes for your website to be banned or suspended which could throw out your website ranking.
Many SEO companies and SEO consultants have wasted their time trying to figure out what is wrong with their repeatedly failing SEO campaign and only to find out later that they were not able to create their website according to what the search engine would “want” to. It is imperative that a website be created according to its being SEO-friendly, although design should not be sacrificed when developing a website it is also important to keep in mind the principle that a website will be useless if it can’t be found by your target users. A website will only be considered to be useless if it does not generate any revenue and in order to do that it is imperative to gain relevant traffic and in order to gain relevant traffic a website must be optimised according to the search engines criteria. When building your website therefore it is important to take note the different salient points in a website that is being crawled by the search engine spider or bots.
Search engine spiders or bots do not only gather data blindly they follow specific instructions or algorithms and this is what every SEO companies, SEO Consultants and Website designers should take into consideration when building and marketing their website. The following are some to the different location or area and features that search engine crawlers would look into when gathering data.
First the search engine spiders will gather information about how the web page was developed, that is, taking note on the structure and content of every web page within the website, this is to test whether the pages are optimised and properly incorporated with the appropriate links and content which would be relevant to the entire site in general.
Second the search engine spiders would gather data pertaining to the reputation of a website through the different links both inbound, outbound and in-page. This means that every link will be scrutinised by the search engine based on validity and on relevance. Take note therefore that when link building it is imperative that relevance , validity and even quality must be taken into consideration.
Finally search engine bots will also take full consideration on the proper use of different HTML elements or tags which includes the headers, strong, emphasise, images and anchor tags, search engines will also, although with diminished importance, take into consideration the different meta elements both in keywords and description thus it is important to also write quality keywords and description for every page in your website.
When conducting or implementing an SEO campaign it is very important that the SEO company or the SEO consultant implementing it should understand the two major factors that would determine the outcome of an SEO campaign. Understanding these two Key Factors for a successful search engine optimisation campaign is imperative for every SEO company and SEO consultant as it would help define their SEO campaign against their competitors. Further, these key factors in SEO would help SEO companies and SEO consultants in planning their SEO campaign, where such key factors would become the basis of the different strategies that such SEO Company or SEO consultant would implement.
These two main factors are the Links and the Content, simple as it may seem focusing efforts or strategies to achieve these two factors however will not be so simple. Let us take these two key factors in focus and hopefully understand how search engine view these two key factors and implement a proper or correct SEO strategy or SEO implementation. First let us focus on the links, links in SEO can be categorised into external, or internal where external can further be subdivided into two these are inbound and outbound. For SEO companies and SEO consultants their focus mostly is acquiring inbound links, this is because of the fact that inbound links are considered by search engines as a vote to the website it is linking to thus adding to the reputation of the said website. However, any SEO company and SEO consultant cannot just get any link from any website because along with link one main criterion would be the relevance of the website linking to your website as well as relevance of such link to the content of your website or the target website.
Second is content, content does not only pertain on the text of the website, again relevance will play a very important role. Every website must still contain relevant keywords that would pertain to the search query of search engine users. The incorporation of keywords in the content therefore is imperative however again SEO companies and SEO Consultants should not overdo the incorporation of keywords since it might cause the site to be considered to be a spam site due to keyword stuffing.
These two major factors should be taken in consideration as well as the accompanying conditions in order to make your websites’ SEO campaign competitive if not successful.
