Cloaking is a method that is used by un-ethical search engine optimisation companies, and is considered as a “Black Hat” SEO technique that will normally see a website getting penalised by the major search engines, including the main one, Google.
Cloaking is done by the SEO company showing one website that is fully optimised to the search engines, however when a user goes onto the site, they see another site, the site they they want to see that is relevant to what they are searching for.
This method may work for a short period of time, however the search engines are wise to the “cloaking” method, and when they do detect it, they will penalise the website, and maybe drop it out of the search engine listings permanently.
CPC is short for “Cost Per Click” and refers to the amount you will have to pay every time someone clicks though your link to your website when you advertise through their channel.
A good example of this is Google “adsense” scheme. every time someone clickes on your website through their scheme it costs you an amount of money for showing up highly in the search results. How much it costs you depends on the position you want to show up in (the higher the list the more expensive) as it is a bidding scheme, and the industry you choose, as “Loans” is more competative than “Dirty Rags”.
Click fraud refers to people who click on your “pay per click” adverts that are advertised on the major search engines to run out the budget of the advertiser.
Click fraud is more rife in the Financial and Insurance industry, as they are the most competaitve industries on the internet, and there the costs of advertising your website in these industries on a pay per click campaign can work out very expensive.
Google does activly monitor “Click Fraud” and will refund at funds that have bee reported and proven to be spend as a result of click fraud.
CSS is short for “Cascading Style Sheets”.
A Cascading Style Sheet is a form of internet software that is used to design a page or centent on a website but kept on an external sheet to ensure that the site is tidy, and organised.
Due to the fact that a Cascading Style Sheet (CSS) is kept on an external file sees that the content to coding ratio is favourable to the content on the site. By doing this, the content shows as having more weight.
CSS is especially good for SEO purposes of any website.
A “CAPTCHA” can usually be found at the bottom of a form on a web page to prevent automoted software systems spamming submission forms with unwanted information. It ensures that the form must be filled out by a human at all times, due to the fact that the CAPTCHA can not be ready by automated robots, then again, I find it hard to ready as a human.
There are many types of CAPTCHA’s that can be found on the web:
- Numeric CATPTCHA’s
- Alphabetic CAPTCHA’s
- Questions & Answers
- Mixed CAPTCHA’s
With more and more people all over the world trying to spam different sites for different reasons it is almost essential that each an every form on the net has a CAPTCHA on it to prevent spamming.
The term “Blog” is short for “Web Blog”. A blog is an online journal or diary. You can write what you like in your blog, including, thoughts, feelings, Peotry, songs, opinions, updates about your business, or music. A blog can hold Text, Images, and Videos. A Blog is very quick and easy to update, and if written well will attract regular visitors to your website.
A blog is a great way to easily build a lot of content to your website without having any technical knowledge at all. There are many blog programs available to install to your website, including, WordPress, SmartBlog, and many more.
The term “Blac Hat” is a term that is given to an SEO technique that is not ethical to the major search engines guidlines. Black Hat SEO techniques will often see a website perfoming better than they should for a short period of time, until the search engines realise that Black Hat techniques are being used.
A site that is using Black Hat techniques is usually penalised, and sometimes banned by the major search engines when found out or reported.
“Below the fold” is a term that is refered to content or a web site that can be seen at the bottom of a web page (so you have to scroll down the web page to be able to see it).
Backlinks is the terms for links that are pointing to one website from another.
Using backlinks is one of the major factors of search engine optimisation. There are many different ways to increase the backlinks to your websites. Some tips on building backlinks can be found here Backlink Building Tips.
Above the fold is usually refered to as “A link or web page that is near the top of another web page, so that you do not have to scroll down to see it”
This term is normally used when selling links on your website near the top of the page, or “above the fold”
