Google is considered to be the main focus of every SEO company in terms of the implementation of their SEO campaign. This is because of the fact that Google is the top search engine worldwide with more than sixty percent user shares for several years now, not to mention the fact that Google has become a household name. Ranking in Google search engine therefore is very important however doing this would mean having to go up against websites that already has an established SEO campaign and reputable ranking in the Google search engine results page.

The difficulty of ranking in Google is one of the factors to consider as it would result to implementing the SEO campaign for a very long time and during such time revenue or traffic may not be coming in. This is why some internet marketers are utilising other forms of marketing their website and one of the most popular alternatives to SEO is using pay per click services where their websites’ advertisements may be displayed in a number of websites which has Google adsense installed, Google’s pay-per-click service is known as Google Adwords.

Google Adwords would of course require the users to pay for every clicks that were done on their advertisements and previously for UK users of Google Adwords there is a limited avenue to control their billing or expenditures, which sometimes results to going beyond the company’s pay per click budget for the month. This is why Google Adwords has already added a new Billing tab that would enable Google Adwords users to implement manual payments and also this feature has the ability to make the users capable of delaying automatic charges which is a very useful tool especially for those who are following strict internet marketing budget.

Adwords users such as SEO Consultants can also modify the billing for their PPC campaign and create different forms of payments which the user can switch to any time. The incorporation of Google of these PPC billing features as well as the incorporation of the location specific Adwords targeting feature makes Google Adwords a very powerful tool in internet marketing.

The year 2011 is said to be the year of the mobile because of the fact that this year is the year where computer developer companies like HP are going to release their version of the slate tablet PC that was first introduced by Apple. Looking at the trend from the last quarter of last year up to the present it would seem like more companies are jumping into the bandwagon and modifying it by developing a cheaper version of the slate tablet pc. These companies have targeted the price to range from one hundred to three hundred dollars, which is very affordable for a lot of people which would therefore mean that many people will be able to own a tablet pc and this is expected to rise at an exponential rate.

With the expected rise of the slate tablet pc production and ownership it is also expected many products will be searched via mobile applications or mobile search engines. As of now,  many SEO companies and have developed their SEO campaign in terms of optimising the website for the conventional search engines, however with the expected proliferation of the slate tablet pc optimising websites for mobile search is deemed to be imperative. The following are some simple guidelines when developing an SEO campaign for your mobile search.

1. Start incorporating mobile keywords in your websites’ content – mobile keywords are different from the traditional keywords that are integrated within the websites this is because of the fact that the mobile search engines would have to compensate for the limitations of the slate tablet pc. This is why it is imperative to research and include mobile keywords in your content and one of the best tools that you can utilise is Google’s mobile keyword tool.

2. Make your website and its content mobile friendly – this means that you have to develop your website in accordance to the standards set by the world wide web consortium and develop it also according to the mobile standards for the ultimate purpose of making your content easy to read via the different mobile devices.

These two guidelines will if not already are helping SEO consultants tap into this new market in Search engine optimisation, with the growth of the number of mobile pc owners comes the growth of mobile traffic.

Google is considered to be top search engine company worldwide, having taken almost seventy percent (70%) of the market, aside from the fact that is has already became a household name. With seventy percent of the traffic worldwide using Google it is no wonder why many SEO Companies are focused on getting their website in the first page of Google’s search engine results page ranking.

Many websites that are properly optimised for the search engines are getting a huge amount of traffic from the Google search engine and the rest of their traffic comes from other sources. Now that we have established the importance of Google in terms of gaining traffic and of course conversions we now take a look at how Google ranks websites in its Search engine results page.

The search engine relies on different ranking factors and there are over two hundred of them, it is kept secret by Google however many SEO consultants were able to gain knowledge about these ranking factors via trial and error and extensive research. Optimising a website for Google simply would mean that the website should simply follow the guidelines set by Google. Luckily Google has released a guideline that would pertain on what to do and what not to do in search engine optimisation or in promoting your website.

First thing that you have to do and what other SEO Companies are doing is to read Google’s webmaster guide. Although the Google Webmaster guide is not the entire solution to your SEO campaign problems reading, understanding and following it would help you establish a good website SEO campaign foundation.

Second is to always focus on using “acceptable” methods or strategies in your SEO campaign, never try to cheat the search engines and further never incorporate black hat techniques in your website. Google and the other search engines are constantly keeping up with the different black hat techniques and strategies that is why it is very easy for the search engine to detect whether or not a website is using black hat technique and if does that site is at risk of getting banned from the search engine as a penalty for using black hat technique.

Third be creative, always be in the constant look out for the “next big thing”, highly reputable SEO consultants are utilising their creativity in order to find a new strategy that is not yet saturated in the market and once developed or discovered this will help increase your websites’ traffic which also is a contributory factor in the ranking the website in Googles’ SERP.

In photoshop you can add an inner shadow to an image in the Layer Style popup box, but this requires the image to have a fill colour, if you try deleting the fill the shadow will also go. If you try flattenning the layer you won’t be able to remove the fill. Below shows a white box with the inner shadow effect, as you can just about see it is not transparent.

One way around this is to copy your image and bring the Lightness down to -100 to make it black. Now CTRL + Click on your new layer to select its area and go to Select > Modify > Feather, enter a value of say around 15 and press OK.

Now hit delete and you should see a simular effect to what we had with the inner shadow option, but guess what – it is now transparent! You can now adjust the opacity and even erase certain areas to suit. Shown below is a transparent png of the result, as you can see no white middle!

Page rank is the patented ranking system by Google that was considered by most SEO companies and SEO consultant to be the single most important ranking factor for search engine optimisation purposes. This is because of the fact that page rank determines or implies whether the website is an authority site or not. Authority sites previously are being favored by Google in terms of ranking due to the obvious reasons that these sites imply that these are reputable websites. However, through the years many SEO companies and SEO consultants are able develop several strategies to increase their page rank where such strategies may dwell on either the realm of white hat or black hat SEO.

It is because of the proliferation of black hat techniques that Google updated their algorithm in order for them to bestow page rank only to those sites with actual strong reputation. The question for many SEO companies and SEO consultants therefore is that how does one actually earn a page rank? Considering the fact that Google delivers page ranking only three to four times a year and the fact that their algorithm is already upgraded to identify black hat techniques how indeed can one achieve a page rank?

The basic rule in page ranking still applies, that is page rank can be achieved through link building. This is because of the fact that linking is considered by Google as a vote to the website you are linking to. This means therefore that you have to gain lots of links for your website. However these links should come from reputable websites themselves that means that your links or the links to your website will come from websites that already has a page rank and is considered by Google as a reputable website. Therefore, when trying to gain backlinks it is imperative to target those websites with high page rank.

There are several strategies for link building however one of the most effective still would be to focus on having your website listed in DMOZ and other Human Edited Directory sites with high page rank. Blog Commenting on blogs with high page ranking is also effective however you have to make sure that the comments that you will be implementing would be interesting and relevant to the blog post. Speaking of blog post you can also gain natural links via recommendations and sharing of your websites’ blog posts especially if such topics are interesting and would spark online conversation.

You may discover that promoting your website might be one of the most tedious tasks that you may encounter, this may also be the reason why some website owners are tapping the services of SEO companies and SEO consultants in order to conduct the marketing for them. Among the myriad of tasks that comes along with search engine optimisation is that of optimising the website page outside the realm of the website or otherwise called as the off-page search engine optimisation process. For an off-page search engine optimisation one very important step is that of creating quality content. Creating a high quality content as well as developing a sound link building plan or strategy is what constitutes a good implementation of off-page search engine optimisation process. Here are some steps that you can take in order to begin or set-up your off-page optimisation process.

1. Know and Identify your product – knowing your product or services which you will be offering because it is by knowing that you will be able to devise or create contents that would be interesting for your target audiences.

2. Set your goal – after identifying your product or service and knowing your target audience you have to set your goal with the website, do you want to generate income or gain popularity? Whatever the goal always set it up.

3. Research – Before dwelling into link building you have to gather information about the potential market for your product or services, this also would include researching your potential competition.

4. Construct your content – now that you have a good grasp about your product and your target audience through research, you can create your website content or content which should engage your traffic to read and share it.

5. Encourage visitors to link to your website – through your content you have to encourage the user or visitor to make a link to your website, take note of the word encourage and not “force”.
With these strategies you will surely get a fair amount of links and traffic in no time.

Top SEO’s UK is a company that is responsible for search for the best search engine optimisation company. In the UK, Top SEO’s have been constantly evaluating the performance and the output of the different search engine optimisation companies in the United Kingdom. Some SEO consultants or SEO companies may ignore the process of evaluation of their services and website because of the fact that they are focused on their clients’ SEO campaign, however such awards as being given by Top Seo’s in the United Kingdom can be viewed as an affirmation of the good service and output that the SEO Company is delivering to the public. The awards also are considered to be as the SEO company’s way of establishing it’s position or its reputation as a reliable and trustworthy SEO company.
SEO Positive LLC is one such UK company which has been constantly giving their clients the best possible service that an SEO company could give to their client. As an affirmation of this excellent work ethic and service that is being delivered by SEO Positive they were awarded and recognised as U.K.’s top or number one Integrated search company and PPC Company for the month of February. Such awards have given SEO Positive the reputation boost going into one of the biggest annual internet convention in the United Kingdom, the Internet World 2011. The Internet World 2011 is a gathering of different Internet Companies where they are given the opportunity to showcase their different and unique products which can be found online. SEO Positive will be one of Internet World 2011 participant having been given a booth for the convention where the company will be given the chance to present their products or services to a myriad of conference participants. Truly, SEO positive is one of UK’s top SEO company as evidenced by the different awards they have won and now their participation to the Internet World 2011 which is in a way a recognition of their reputation which ranks among large companies like Microsoft and Google.

Leading ‘white hat’ internet marketing agency SEO Positive has once again been recognised as the UK’s #1 agency for integrated search marketing and has also been awarded the top position for pay-per-click (PPC) advertising. The rankings were awarded by TopSEOs, an independent authority on Internet marketing vendors, and reflect SEO Positive’s continuing success at the forefront of the UK’s internet marketing industry.

SEO Positive’s top rankings were awarded following an extensive evaluation of its ability to deliver page one search engine rankings and the best possible return on PPC budgets. Combined with feedback from its clients, SEO Positive was assessed to provide the highest quality integrated search and PPC services out of all the agencies short listed.

“We’re delighted that TopSEOs is recognised us as the UK’s leading agency for pay-per-click advertising, and has again been awarded the top ranking for integrated search marketing,” said SEO Positive’s Operations Director Ben Austin, “This recognition comes at a time when we’re continuing to expand our team so we can continue delivering transparent, ethical internet marketing services to our growing portfolio of clients.”

Internet marketing can be a confusing discipline for businesses, with little understanding of how their investment is being spent or how it is converting into higher rankings. SEO Positive, however, dispels this confusion with its combination of transparent reporting tools and the expertise of its account management team.

The SEO Positive Reporting Suite provides clients with a clear view of their campaign, which they can access at any time through the SEO Positive website. This provides them with a wealth of information, including progress reports on their website’s rankings and the number of back links created. In addition, clients gain regular updates from SEO Positive’s account management team so they know exactly how their budget is translating into higher rankings and increased traffic.

To showcase their expertise, the SEO Positive will be hosting an 18m² stand at this year’s Internet World Exhibition (10-12th May). The team will be answering any questions that attendees might have on their services and offering advice on how businesses can improve their Internet marketing campaigns.

For more information on SEO Positive’s online marketing services visit www.seopositiveltd.com, where you can also request a free online quote. Alternately, you can contact SEO Positive directly on +44 (0)800 879 9000

This tutorial will show you how to make a div box hide and show with a simple line of jquery.

Firstly make sure you have the latest version of JQuery installed, then you need the following piece of javascript code:


function toggleDivName(DivNameIndex)
{
$("div[id^='DivName']").hide();
$("div[id='DivName"+DivNameIndex+"']").toggle();
}

function Close()
{
$("div[id^='DivName']").hide();
}


Here you can rename ‘DivName‘ to your desired title. The function toggleDivName basically reads in the DivNameIndex and depending on that index passed it will hide all other divs and then show or ‘toggle‘ the one passed. The close function then simply hides all divs.

Now in your html all you need is the following:

Here we have the div that will be hidden, the link to show it and also a link to close it. In your css, you simply need to make sure that the ‘DivName‘ is set to display: none.

You can now add more divs with more links without having to alter your javascript, like that shown below:

Every SEO consultant and SEO company knows that keywords are considered to be one of the most important element in an SEO campaign this could be attributed with the fact that keywords are considered to be one of the cornerstones of an SEO Campaign. Further, Keywords are always utilised by those who are using search engines to search topics or URLs of websites. Every SEO expert knows that Google will display the website or website content which is highly optimised in terms of the keywords used or entered by the searcher in the search engine query box. Relevance therefore is measured according to how well optimised is the keyword within the website.

Optimising the keywords can be done by repetitious yet relevant use of such keyword, another way is via the use of the chosen keyword on specific locations within the website. The first method of course would border on whether or not using it would result to a spam or not, we should take note that excessive use of the keyword without relevance to the statement or article or content would constitute a spam. The second method on the other hand is fully controlled by the website owner, developer or SEO agency. The following are the different ways on optimising your keywords by integrating them in different prime locations in your website.

1. URL or Domain Name – whenever possible utilise or insert your keyword in your domain name, this is highly likely to be achieved since keywords chosen are closely related to the overall or general theme of your website or it would also center on the main services or product that you would be offering in your website thus it would be wise to incorporate such main keyword in your URL or domain name.

2. Integrate Keywords in File Names – if your website will be using various files like images it would also be prudent to add the keywords in the file name of the said images. This is apart from the fact that you could also add the keyword in the alt attribute of the image element in using HTML code.

3. Whenever possible and relevant use keywords in the header – headers marked by the header tags or elements like