Often times we read and hear people talking about what to do in a search engine optimisation campaign, we always hear and read tips on how to efficiently do this and how to efficiently do that. Such advises may be very good and even be very effective however there are also many SEO consultants who follow such advises that are unable to still make their target website to be on the rank or search engine results page ranking that they want or aim for. Such problem may be attributed to many causes or reasons and such reasons may be cancelling out the effects of the SEO strategy that is employed to the target website.

It is thus imperative that SEO companies and SEO consultants should not only know what to do in the field of Search engine optimisation but also to know what not to do and what to avoid during an SEO campaign. First thing that should be avoided is the excessive use of the JavaScript language, this is because of the fact that such scripting language “covers” the content of your website making it hard for search engine bots or crawlers to gather data from your website thus by effect would also make it hard for the search engine to process the indexing and the search engine results page ranking of the target website. Second is to avoid using keywords with no actual relevance to the websites’ content and theme. Using the keywords that you want and not what you actually need is one of the main reasons why your website is not being indexed properly, thus it is imperative that you have to go through a keyword research process which would give you the most competitive and relevant keywords. Third, neglecting the link building process, the internet is about networking and connecting this means therefore that your website must also be linked not only internally but also externally.

In search engine optimisation the web page is not only optimised externally but also internally. The internal optimisation of web pages is called the on-page optimisation, this process involves the use of keywords not only within the websites’ content but also within the web pages’ title, meta keywords and meta description part. The three properties in a website was previously the most sought after technique by SEO companies and SEO consultants until it was discovered to being abused by many black hat SEO’s, thus search engines have reduced the importance of these as criteria in the determination of a websites’ search engine results page ranking. This however does not mean that such criteria in search engine results page ranking has been totally eradicated and have lost its total importance. Nowadays, page titles are still being considered as the first to be extracted by the search engine algorithms for data gathering purposes for the ultimate purpose of determining the site’s SERP and text to be shown when it is being ranked and displayed.

The page title is found on the top most part of a web page, though it is not normally noticed since it is only being displayed in the title bar of the web browser it’s importance is still being recognized. This is why it is important to create optimised page titles. For a page title to become optimised it is imperative that uniqueness and accuracy or relevancy should be taken into primary consideration. The title tag will contain every web page’s title and when uniqueness is to be considered this would mean that the page title for each of the web page in the website should be independent or unique of each other, this is obvious because each web page is and should always be unique in content otherwise the web pages would only be a duplicate of the original.

Accuracy on the other hand falls into the category of the title being relevant to the web pages’ content. It must always be observed that the title be in congruence with the web pages’ content otherwise your web page or website will be considered as a spam website due to the nature of inaccuracy of data.

The battle for the number one spot is still on-going but for several years now Google still emerge victorious. The search engine giant has proven to be a strong and solid competitor in the world of search engines even during the time of crisis, to be more specific the Global Economic crisis. Google have even maintained their lead over even if the company has been constantly under fire. Who could forget the seemingly endless legal battle regarding Google docs?; Or the pressure being applied by China with regards to the search results of Google china? Even with these adversities and or challenges Google was able to maintain its lead over other search engines like Yahoo and Bing.

According to comScore the leader in information gathering, Google was able to gather 65.4% of the search market which is a drop from 65.7% from the previous month however such difference is negligible. Its competitors like Yahoo have dropped from 17.3% to 17% last December. For Microsoft’s Bing, they have gained from their previous market share of 10.7% to 11.3%, this gain can be attributed to the fact that Microsoft have done extensive marketing online and offline. In addition to this they have led the way into forging alliances with social media networks and those that are providing real time results among these were Facebook and Twitter.

With regards to Craigslist along with Facebook these social networks have entered comScores radar as they were able to post a record of six hundred thirty-six million searches and three hundred ninety-five million searchers respectively. The searches in the social network side have been increasing which is a proof that the social media network search is the next step into search engine optimisation.

Gaining page ranking is considered to be one of the most efficient and the most effective search engine optimisation strategy. However, because of it’s large contribution to the SEO campaign and moreover to the traffic of the target website it is also being considered to be one of the hardest strategy to implement. Page ranking was developed by Google in order to determine the relevance and the importance of a website. This process is based on the fact that search engines consider links going to the target website from an external website as a vote to such website. It is because of this principle that every person who would be campaigning to gain a page rank must ultimately plan for a link campaign.

The link campaign is an SEO strategy where the main goal is to increase inbound links going to the target website. There are two ways to start a link campaign, one you can do it on your own or two you can hire an SEO company or an SEO consultant to do it for you. Whatever your choice may be it is still imperative that you should be well-informed on the process of link campaign or otherwise known as link building. There are several considerations in the process of link building, first is that search engines are can’t be fooled, this means that your links  must emanate or come from reliable sources and not from link farms, this is why it would be prudent to have inbound links from websites that already have page rankings. Second you should link only to relevant websites, it is important the you are linked to websites that have contents relevant to yours otherwise the search engines may tag your website or your link to be inappropriate and thus may even cause your website to be sandboxed.

In the field of link building it is important to stay away from spam techniques, this goes true also with a Page rank campaign.

While search engines are continuously locking horns with each other a new phenomenon in terms of search engine optimisation or specifically in the field of developing virtual communities and in the field of online advertising. This phenomenon is the rise to popularity of the different social media networks. The social media networks such as Facebook have been developed primarily to connect friends and college buddies who are not already on the same geographical location, but because of this bridging of space and time through the internet social media is starting to become a big hit among internet users.

According to a survey conducted, Facebook, a type of social media network, have been leading the survey in terms of being the top source for internet traffic . This means that social media networks are effective in driving traffics to and from the target website. It is because of this result from the Web measurement firm called Compete Inc. that Facebook is now being considered  by many SEO companies and SEO consultants in utilising it’s benefits or capabilities of driving traffic to the target website. It is because of these benefits that search engines have developed their real-time search feature which would include but not limited to microblogs or tweets and even comments and posts in the website.

It is because of the social media network’s aim to develop virtual communities that information is then easily passed. It is because of this reason why traffic is seen to be easily sourced from social media networks. With the help of virtual communities you are able to call for a market catalog or is able to create an avenue where you could start to market or “recommend” the product or services being offered online by the target website. Since communities are formed through interests it is imperative that the product being promoted to them must also be inline with their website’s line of business. Relevance is still the key in order to become a force to reckon with specially in the field of search or in social media networks.

The process of search engine optimisation requires the building of links and in optimising keywords. It has been viewed that search engines at present favors the presence of content and the presence of quality links are the main criteria in indexing and ranking a website through the SERP ranking or what is commonly known as the search engine results page ranking system. Getting a very high SERP ranking means that the target website is being shown in the first page of a search engine using a specific indexing keyword, the reason for aiming for this ranking is to be able to market the website through the different search engines.

The processes involved however in the field of search engine optimisation is viewed as a process of networking. First thing that should be looked at is that every web page is composed of links and such links are developed in order to create a network of links pointing towards the different pages in the website and from one web page to another web page within a website. These links are considered to be conduits in which traffic are being diverted from one website or web page to another. This is where search engine optimisation is being viewed as a networking process where every web page is interconnected by different links making a network of websites and web pages. This network however does not only rely on the mere presence of the links but rather it quantifies the links based on quality, weight and relevance. These criteria are in place in order to safeguard the integrity of the ranking system of the search engines and to make sure that every link is valid and not just a product of any spamming or black hat strategy.

The field of search is slowly transforming into a real-time search which relies on the different real-time sites, such real-time features are usually provided by the different social media networks whose main goal is to allow people or users to develop a community or a virtual community. The current trend nowadays is that social media networks are starting to become a factor in the development of a websites’ link structure or its own search engine optimisation strategy. The forging of a deal with Twitter and Facebook by the different search engines have increased the importance of such real time networks or real-time social media networks into the field of search or search engines in general.

It is because of this different importance that Google have announced plans on acquiring a social media network that will route questions to members within a social media network. The company is called Aardvark, this company provides the user an opportunity to ask a question where his or her question or several questions are being answered by his or her friends within the social media network. Aardvark chooses the from the list of people in the users’ friends in the social network who would be the most appropriate person to answer, the selection process is vial the friends’ taste, hobbies, field or interest among others. According to Aardvark’s data, questions coursed through their ask-a-friend service always gets a reply or an answer within the span of ten minutes thus making it a new dimension in the world of real-time searches.

Should the acquisition be finalised this means that SEO consultants and SEO companies have to give more importance to the building of communities in the different social networking sites, which would mean that SEO consultants and SEO companies have to continue on developing their “friends” list.

The field of website design entails the development of the different aspects of a website. That is the construction of the aesthetic features of the website along with the incorporation of usability as a feature of the website. The aesthetic area covers the designing process, this includes graphic designing and the use of the Cascading Style Sheets as the language used in the development of the websites’ presentation side. In the aspect of usability, the use of XHTML or the extensible hypertext markup language would come into play as usability would mean the presence of valid links in the website design. It is in this because of the usability aspect that Website Design is directly related with the field of search engine optimisation. The search engine optimisation process requires that a website must always have a sound link structure may it be external or internal links. This is the reason why SEO companies and SEO consultants have been developing the link structure of their target website through different link building process.

For everyone who would be starting an online business the development of the website is always the first process but during development of the website the website designer must also take into consideration the different search engine optimisation aspect of the website. This includes the use of valid link and making sure that the links are connected to specific and relevant web pages internally or even externally. The website designer must also take into account the insertion of meta tags that will utilise the keywords and the description of the said website, which means that SEO companies and SEO consultants must already have researched on the relevant keywords so that it could readily be added by the website designer in to the appropriate part of the document.

It is thus good to note that the process of SEO have a direct influence over the process of website design.

Google initially started as a search engine company however through the years they have developed into more than that as they have ventured into other areas in the internet business. Google have become a household name in the field of search and now is battling it out to dominate the mobile phone industry and not for long it will also break into the field or business of providing operating systems. These breakthroughs from Google however does not stop there as the search engine giant have announced their venture into the field of internet particularly in providing fiber networks.

Google announced today that their company is currently conducting an experimental fiber network that is hope to deliver ultrafast internet speeds with an estimate of one hundred times faster than the present internet speed. The network is being developed to achieve several goals one of which is in order to provide an avenue to explore new methods in deploying fiber networks, another is to prepare the internet for the development of next-gen web applications or online applications and finally to provide a network model for an open access network that is under the governance of the network neutrality rules. As an initial test the access to the network would be given to several  trial locations with an estimated number of users from fifty to five hundred thousand.

The approach of Google in this endeavor is the same as when they introduced their own brand of mobile phones where Google utilised its own resources with the aim to change how present mobile phone carriers should operate, this is exhibited by Google’s Android and Nexus Phone where it is developed in order to foster a large volume of application development where manufacturers are able to adopt the device for free and providing a no-cost platform for application development.

With the development of this ultra fast network Google is indeed saying to present internet carriers that if they could develop this so can the pioneers in the field

Experian Hitwise one of the world leaders in information Services Company where they provide analytical and data tools to their different customers in over sixty-five countries. This information services company has constantly been conducting research and surveys regarding the progress of the search engine giants such as Google, Yahoo and Bing. This is because of the fact that these three are constantly competing for the number one spot that Google is currently holding in terms of internet users’ share and or number of searches. For several years Google have always been constant in the number one spot and such position of Google have sparked several events that are designed to topple the search engine giant. These moves were initiated by Microsoft as they have revised their search engine and called it Bing, they utilised a big portion of their finances to pay for the advertising of Bing prior to its launch and those moves still were not enough thus they have made a deal with the pioneer in search, Yahoo. In addition to this Bing have constantly been forging alliances or agreements with real-time search companies and social media networks such as Twitter and Facebook respectively.

Despite these efforts Google still remains to be at the top according to the information gathered by Experian Hitwise, in terms of number of search Google have gone down one percent but it is still the leader in the field of search engines, this is because Yahoo have also gone down with two percent and Bing gaining five percent. However, overall data would show that the search engine company, Google have maintained their lead keeping a distant 71.5% from other competitors’ accumulated total shares of 26.6 percent which includes Bing, Yahoo and Ask.com.

For SEO companies and SEO consultants this means that Google is still a huge factor in the field of search.