Google remains to be the most important search engine there is today despite the presence of Yahoo and Microsoft’s Bing. This is even despite the fact that the two search companies have merged together in order to share resources where it is hoped that such move would topple and end Google’s reign over the field of search engines. Google remains steadfast amidst the changes the its competitors have undertaken, the wide acceptance on the search engine, with the exception of China, makes the search engine giant a dominant force in the internet. Proof of this dominance by Google is evidenced by the December survey done by the research firm Nielsen wherein the research company focused in the December United States search rankings.
It was found out in Nielsen’s research that web users last December have queried more than 9.9 Billion times. Out of the 9.9 billion queries Google was able to capture around 6.7 billion queries which is 67.3 percent share in a month’s worth of internet searches.
Even with its pending merger with Microsoft and its focus on other matters other than its search engine query department, Yahoo still remained in second place wherein it was queried by around 1.4 billion times. Its future partner Microsoft Bing comes in third with 989 million queries or about 9.9 percent market share. The other search engines ranked last by garnering 1.7 percent, which means that although such is only a small search engine it still captures part of the market.
The increase in Google’s user-base showed that Google is a force to reckon with. In their efforts to increase the user experience and to let the users find the answer to their query.
With all the hype about Google/s continued increase in its total number of customers or internet user visits, it is to be noticed also that Bing decreased in internet visitors’ share, this may be another proof that Google have dominated Bing even at least in the month of December.
With the integration of social networks and real-time posts as part of their search results, the stage is again set for the two giants to collide and whoever wins, the hope is that such integration will play to the benefit of the client or user.
Google remains to be the most important search engine there is today despite the presence of Yahoo and Microsoft’s Bing. This is even despite the fact that the two search companies have merged together in order to share resources where it is hoped that such move would topple and end Google’s reign over the field of search engines. Google remains steadfast amidst the changes the its competitors have undertaken, the wide acceptance on the search engine, with the exception of China, makes the search engine giant a dominant force in the internet. Proof of this dominance by Google is evidenced by the December survey done by the research firm Nielsen wherein the research company focused in the December United States search rankings.
It was found out in Nielsen’s research that web users last December have queried more than 9.9 Billion times. Out of the 9.9 billion queries Google was able to capture around 6.7 billion queries which is 67.3 percent share in a month’s worth of internet searches.
Even with its pending merger with Microsoft and its focus on other matters other than its search engine query department, Yahoo still remained in second place wherein it was queried by around 1.4 billion times. Its future partner Microsoft Bing comes in third with 989 million queries or about 9.9 percent market share. The other search engines ranked last by garnering 1.7 percent, which means that although such is only a small search engine it still captures part of the market.
The increase in Google’s user-base showed that Google is a force to reckon with. In their efforts to increase the user experience and to let the users find the answer to their query.
With all the hype about Google/s continued increase in its total number of customers or internet user visits, it is to be noticed also that Bing decreased in internet visitors’ share, this may be another proof that Google have dominated Bing even at least in the month of December.
With the integration of social networks and real-time posts as part of their search results, the stage is again set for the two giants to collide and whoever wins, the hope is that such integration will play to the benefit of the client or user.
The year 2009 is considered to be the year of preparation for the field of search engine optimisation. Such year was dubbed as such because during the year 2009 search engine giants spent the year on setting the stage on what is to become one of the biggest battle between these search engine giants. One of the major preparation was exhibited by Bing when they merged with the pioneer search engine Yahoo!, this makes therefore the former Big three into only the Big two. Several negotiations were also done during the year 2009 due to the fact that both Bing and Google have negotiated and acquired several companies. Both companies have also successfully negotiated a deal with the microblogging site twitter and the social networking site Facebook. These companies play a vital role in the restructuring of every search engine’s algorithm as such websites gives real-time update. This year, we will witness how the integration of real-time search will affect the field of search engine optimisation in general.
With the emergence of these addition to the area of search engines, SEO companies and SEO consultants need not be alarmed because of the fact that any changes that may happen in the search engine algorithm of the big two may happen gradually and not instantly, thus giving time for SEO companies and SEO consultants to prepare their websites.
Here are some tips on what you can do in your website or existing SEO campaign in order for it to be ready for any changes later on.
1. Make sure that your internal as well as external links, those that are directed from your site to an external related website that you do not own, must have a sound structure, which means broken links should be fixed.
2. Continue on building your link structure via domain and directory submission.
3. Optimise your content, always keep it fresh and keyword rich.
4. Learn how to integrate your website in the different social networking sites or microblogs which Google and Bing have deals with.
The search engine giant Google, is starting the year with the release of a new mobile application that helps people to learn about their immediate vicinity. This is similar to a locality search with a twist. It is well-known that the search engine giant is stepping up their charge against their competitors by launching several beta applications and hardware for both the search and the mobile industry. The launching of the nexus phone from Google is just the start of setting the stage on what to come. Along with the launching of the mobile devices from the search engine giant is also the launching of compatible applications.
With the launch of the application “Near me Now” Google is hoping that this would help increase their market in the field of mobile search which is an area that is not clearly dominated by any company due to the variations of pre-installed search engines or pre-bookmarked search engines that comes along with the mobile device. The local search application “near me now” was initially launched and found out to be very well compatible with the Apple Iphone and of course Google’s device the Android phone.
Dissecting the functionality of “Near Me Now”, it would be realised that the application is not just any other local search application; it actually takes the field of local search one step further. The first noticeable feature of this application is its being incorporated with the home search interface which reduces the number of clicks before reaching the site or application. This minimisation of keyboard tapping means a lot in the mobile field as you would not spend so much time looking for the web application.
Another key feature of the application is the fact that the function of “Near me now” is to give information about the place or vicinity that you are searching for but in addition it also gives you the ability to know what other people think about the place via the comments left by users.
To become successful in your SEO campaign the correct integration of the different SEO strategies should be implemented. However, due to the extreme competitive nature of Search engine optimisation and the fact that many website owners do not have the proper technical understanding and skill in the field of SEO many have consulted SEO companies and SEO consultants on how they could improve their website presence and ultimately their revenue. It is not a bad idea to consult a reputable SEO company especially if you have the resources but do not have the manpower nor the technical knowledge to implement an full-scale SEO campaign. It is sometimes even better for an online company to acquire the services of an SEO consultant or an SEO company in order to boost your SERP. There is however a caveat in hiring the services of SEO companies and that is the fact that some unscrupulous people may be using the lack of technical knowledge of website owners in the field of SEO in order to gain profit. Thus, when hiring an SEO company you have to do your research and you have to know and take these several factors into consideration:
1. Find out the length of the company’s operations or the consultants’ length of service in the field of SEO.
2. Find out how active is the company or the consultant in their participation in the improvement of the standards of the SEO industry.
3. Know the track record of the company and the clients that they have already served.
4. Identify whether or not the company is a member of any professional organisation related to search engine optimisation.
5. Finally, check whether the SEO company have received awards or commendations from any SEO organisation recognising their excellent performance for the past years.
Search engine optimisation is a combination of several strategies that has only a single goal and that is to improve your search engine result ranking for the ultimate purpose of increasing your revenue from your visitors and client base. One effective strategy in the field of search engine optimisation is the use of keyword rich contents.
The use of keyword rich content is being sought after by SEO companies and SEO consultants because of the fact that search engine recognises the presence of keywords in the content through their crawlers or bots. It is important for every SEO companies and SEO consultants to integrate keywords into their content in order to make their website competitive in the field of SEO.
There is however a dark side to this strategy. Too much use of keywords in your web content may cause your website to become banned by the search engines. This is because of the fact that search engines have some preventive measures integrated in their search engine algorithm in order to prevent the abuse of such search engine optimisation strategy. Insert too much keywords then your web content may be tagged as a spam content which could eventually cause your website to become banned from the search engine’s SERP, or this may result to the sandboxing of your website.
In order to avoid being tagged as a spam website you have to find the right keyword density for your website content. What is the correct keyword density anyway? Throughout the history of SEO there is no single answer to that question, this is because of the fact that there is no single absolute rule with regards to how much a keyword should be used in web content. However, one factor that should be considered in the use of keywords in your content is relevance. Relevance means that the keywords are used in the web content appropriately and it brings meaning to the sentence or the whole web content.
Prior to the entry of the year 2010 we have witnessed a lot of movements in the I.T. industry, more particularly in the field of search. We have seen the merger of two giant companies Yahoo and Microsoft and the introduction of different applications by Google. The Last quarter of 2009 is deemed to be the preparation for what is yet to come in 2010. Now that we have entered the new year here are several tips that could help you in starting the year right in your approach towards attaining your SEO campaign goal.
First, this is the time to review your keywords. If you are not doing a regular check on how your keywords are faring in the area of organic search and even in PPC this is now the time to do that. This will help you clean out the clutter in your keyword lists and retain only those keywords that are viable to your campaign.
Second is to test, testing here does not refer to testing your website, rather you are to test the different applications and websites that were acquired by the search engine giants towards the end of 2009, more particularly those that may affect the SERP or the search engine results page ranking of your website. In addition, try to also test the different beta applications that Google, Yahoo and Bing are letting the public access. Examples of which is Google’s affiliate network, Sitelinks, Local Extensions among others.
If you are also in the pay-per-click arena or in the online advertising market it would be prudent for you to assess which of your ads are doing very well and which are not. This way you could weed out those ads that are performing poorly and you would be able to change them to a more appropriate ads.
With the entry of a new year it is expected that a lot of changes will happen, change is inevitable that is why as SEO agents, SEO consultants and SEO companies it is imperative that you are able to adapt to change.
SEO Positive Limited, a leading innovator in search engine optimisation and a top ten ranked SEO agency, has announced the appointment of Jean-Baptiste Jones and Thomas Lister to its account management team. Their appointment comes at a time when SEO Positive is expanding into new offices and establishing itself at the forefront of the UK SEO industry; Jean-Baptiste and Thomas will play a vital part in enhancing the agency’s reputation for transparency and ethical SEO.
With search marketing a confusing process for many businesses, the two new account managers’ role will be to help clients understand exactly what is being done to improve their website’s ranking and to keep them regularly updated on their campaign’s progress. SEO Positive aims to remove the complexity of SEO for clients, and achieves this through the advice and expertise provided by its account management team.
Along with a new account manager, SEO Positive is also expanding into a new head office at Victoria House, Chelmsford. The move into larger offices will enable SEO Positive to continue building its infrastructure to meet the needs of its ever growing base of high calibre clients, which now includes alertsystems.co.uk, brightablind.com and spabreak.co.uk.
“More and more businesses are realising that if you can’t be found online then you don’t exist as far as many customers are concerned,” said SEO Positive’s Operations Director Ben Austin, “This has been reflected by our growing client base of small businesses and large corporate customers. To continue delivering high class service levels in web design and search marketing it’s been necessary to continue expanding our offices and team. We’re delighted to welcome Jean-Baptiste and Thomas to SEO Positive as new account managers and believe they can make a significant impact in helping us to continue delivering page one rankings for many more businesses in 2010.”
SEO Positive is regarded as a leading innovator within the SEO industry for both its ethical ‘white hat’ SEO techniques and its transparent approach to search marketing. SEO can be mystifying for businesses, with many of them employing SEO agencies with little understanding of how their investment is being spent. SEO Positive, however, provides clear guidance and tools to help its clients understand exactly how the search engines work and how their higher search results are achieved.
SEO Positive was launched in 2007 drawing on its team’s combined 28 years expertise in ethical SEO, web design and link building. It has since rapidly grown into one of the highest rated SEO agencies in the UK. In fact, SEO Positive was voted as one of the top ten SEO agencies by Top SEO’s and the Approved Index. This recognition is reflected in its 97% client retention rate.
SEO Positive, a leading innovator in search engine optimisation and a top ten ranked SEO agency, has announced the rollout of its new Positive Reporting Suite. The suite provides SEO Positive’s clients with a clear, transparent view of their campaign, and enables them to see where and how their investment is being spent. The Positive Reporting Suite is designed to reduce the confusion that can surround SEO and reinforce SEO Positive’s reputation for ethical ‘white hat’ search engine marketing.
Upon logging into their account, website owners can access a wealth of information on their SEO campaign. This includes access to contracts, invoices, FTP access details and, most importantly, progress reports on the improvement in their website’s rankings. Businesses can track their website’s position in over 1000 different search engines (including localised search results as well as Google, Yahoo and Bing), view updated lists on all the backlinks and review notes on the actions being taken in their SEO campaign.
“When you have little understanding of how the search engine’s rank websites, working with an SEO agency can be a confusing prospect, particularly when you don’t know how your money is being spent,” said SEO Positive’s Operations Director Ben Austin, “But with our Positive Reporting Suite businesses can see exactly how their money is converting into better search engine rankings and understand how the process works. In an industry often derided for its ‘black hat’ tactics we’re delighted to be able to offer clients a transparent view of their SEO campaign.”
The rollout of the Positive Reporting Suite is just the latest step in SEO Positive’s continuing march to the forefront of the SEO industry. Launched in 2007, on the back of 28 years combined experience in natural SEO, web design and link building, SEO Positive has grown, in just over two years, to become one of the most respected SEO companies in the South of England.
Operating from offices in Essex and London Docklands, SEO Positive has a stellar track record of delivering first page rankings (often within three weeks) for 100s of websites using ethical optimisation techniques. This has helped it attract a growing customer base of diverse and high calibre clients, including alertsystems.co.uk, brightablind.com and spabreak.co.uk.
In recognition of its ethical techniques and business practices, SEO Positive was voted a Top Ten Ranked SEO company by Top SEO’s and the Approved Index in 2009. This recognition for providing a high quality search marketing service is mirrored in its 97% client retention rate.
For more information on the Positive Reporting Suite and SEO Positive’s online marketing services visit www.seopositive.com, where you can also request a free online quote. Alternately, you can contact SEO Positive directly on +44 (0)800 879 9000.
Search engine optimisation is a complex process; in fact it is so complex that many SEO companies and SEO consultants are forgetting the basics of SEO. A good SEO campaign must start correctly and that starting point is on the development of the website or the web pages. A good SEO campaign should start with a great website design, great in the sense that all aspects of SEO were taken into consideration in the designing of the website and its corresponding web pages.
In combining website design and SEO one must understand several factors among these factors is the complete knowledge of an entry and exit web page. The entry and exit web pages are considered to be the first page and the last page in your website but this does not necessarily mean that your last page would be the contact us page nor does it mean that the first page is the home page.
The entry page is the web page where the user or visitor is going to be directed within your website after clicking the link from a search engine result or clicking a link from another website, which may be from an advertisement, a blog, social network or a social bookmark. The exit page on the other hand are the pages that contains links that will direct your visitors away from your website which maybe a link going to a related website that you do not own. The purpose of having the entry and exit pages is to first create a sound link structure that search engine crawlers recognises as part of their standards for determining the rank of a website in their search engine results page and the second is to give visitors a pathway to move from the entry page to their choice of exit page, practically for convenience’ purposes.
