Website design is a combination of not only the knowledge and utilisation of one specialised scripting language, throughout the years website design has been developed to accept scripting languages that defines the websits designs’ presentation, content and behavior. Presentation in website design is the aesthetic value of the website design, here colors are manipulated as well as the control in including the different multimedia within the website design. Multimedia such as images, videos and even audios are incorporated in the website design and control on where they should be located in the web page or the website design is done through presentation. Content on the other hand are mainly the text properties incorporated in the website design, these may be in the form of articles or product description and even a description of the website itself along with a welcoming message to the website visitor. Contents though easil mainly the text properties incorporated in the website design, these may be in the form of articles or product description and even a description of the website itself along with a welcoming message to the website visitor. Contents though easily and simply placed in the website design it plays a vital role in SEO or Search engine optimisation due to the use of the different keywords. Content is not only those pertaining to the visible texts that the web browser displays it also pertains to the different tags that were utilised to form the structure of the website design, tags such as the head and body tags are just some of the examples. Behavior is regarded as the interactivity aspect of the website design, this includes the incorporation of animation in the website design, this also includes the functionality of the different forms, and this also includes the incorporation of interactive media such as flash games among others.
Presentation is controlled by a scripting language called the Cascading style sheets. The Cascading style sheet was developed primarily to separate content with presentation, during the early days of website design content and presentation are incorporated as one using the Hypertext Markup Language. With the advent of the new HTML version it was decided by W3C that presentation should be separate thus the birth of CSS. Compared to the presentation control ability of HTML, the cascading style sheet is more powerful and versatile as it allows the specifications of exact measurements either in pixel or other unit values. Control of the content on the other hand lies within the lingua franca of the web and that is the Hypertext Markup Language, now considered as the web page structure language because of the fact that other scripting languages are actually dependent on the presence of the HTML tags in the website design. Finally, the Behavior of the web page is controlled by several different scripting language, which can on its own is dependent only on HTML, these scripting languages are JavaScript, Flash Actions Script, VB Script, ASP and PHP this also includes database programs such as MSSQL and MySQL.
The recent announcement of Google that it will release its new product the Google Chrome Operating System has created lots of doubts from critics on whether or not there are computer manufacturing companies that would allow the installation of the new operating system on their products. This was also the sentiment of Googles’ rival Microsoft who at present is the leading manufacturer of operating systems. It should be remembered that it is Microsoft who is dominating this area of information technology, almost monopolising the market because of the fact that 90% of computers are running on windows operating system the very operating system that Microsoft developed. On the other hand Google is the company that currently dominates the search engine market having posted more than seventy percent (70%) internet users share, the search engine market is a business playing field where Microsoft is also a player having started their own search engine MSN live and now a newly developed search engine Bing. Now, Google has crossed the fence and went on to developing their own operating system to rival Microsoft on the very product that made the operating system giant famous. But this may not become a reality because of the cloud of doubt that surrounded Google on whether there will be computer companies willing to adopt the Google Chrome operating system.
That cloud of doubt was dispelled today as Google announced partnerships with several computer manufacturing companies such as Hewlett-Packard, Lenovo and Acer while Asustek is also showing interest in using the Google Chrome operating system. The three companies have been reported to install the Google Chrome operating system in their netbook products and later on their nettop products later this year. Google Chrome Operating Systems’ launch is regarded as timely because of the fact that it’s rival Microsoft has been getting negative reviews due to its pricing of the Windows 7 operating system, the Google Chrome Operating system is set to be released to the public for free.
Search engine optimisation is the utilization of series of different strategies with the main purpose of having the target website indexed and ranked in the search engine’s SERP. The ultimate purpose of SEO however is the conversion of internet or website visitors into clients or customers. The goal of having your website rank well in any search engine, first page SERP for that matter, will not do any good if the website does not convert traffic or your website visitors converted into your clients. To be able to achieve conversion several steps may be taken, these are, to create a very convincing website content and also creating a website that engages the imagination of your website visitor which would prompt him or her to actually believe that he or she needs the products or services that you are offering. One of the most important strategy or factor that will influence your website visitors from being a website visitor to becoming a client is by gaining the website visitors’ trust. A well established trust and confidence relationship between the website designer or online business owner and that of the internet or website user will ensure a higher percentage of the internet user to be converted into a client or customer.
One way to establish trust and confidence is by installing a security system in your website, most transactions over the internet is done through credit cards an these types of transactions are the favorite targets of hackers. Ensuring that transactions done in your website is secured will give the internet users and potential clients to have a confidence in doing business with you. Nothing can replace that peace of mind that you give to your clients knowing that every transaction that they do is secured and the money that they will be spending will go to the proper persons in exchange for the needed product or service.
Another way to gain the trust and confidence of your website visitors is via the website design. Aesthetically presentable website designs can give your website visitors the impression that the products and services that you are offering in your website are legitimate and that you are running a legal business. It is hard to establish trust especially in doing business online but having a professional-looking website can be a good start towards earning your website users trust. In addition to this a website design must not only be aesthetically presentable but also usable. This means that website users should be able to navigate the website with ease and that it needs to have its links and pages to be properly working moreover, the links should point to web pages related to your website content and not to other pages that are completely unrelated.
Finally, to establish trust you must incorporate a convincing website content, in SEO it is important to have a great website content as it allows you to use more of the keywords, in conversion, content is also important as this is an avenue for you to convince your website visitors to avail of your products or services.
Designing a website using only the basic tags and images incorporated in the website is making the website design aesthetically presentable but this is not the overall aim of website design. A website design must also be usable and by this we mean that a website design must not only be aesthetically beautiful but its different features such as links and login panels should also be working. This are the two criteria that makes up the website design characteristic it is because of the characteristic on usability that web design scripting languages had incorporated scripts that would pertain to special elements that allows the user to enter data which are called forms. Forms has the ability to give the internet user the power or control to enter information in various ways either pre-defined or otherwise.
The functionality of the Form elements gives the website design its property of being usable and thus making form elements to be an integral part of the website design process. To efficiently utilise the various form elements available for the website designer it is imperative that each form element’s purpose should be studied and known. The first among this form elements is the Check box, check boxes are the square shaped form elements that allows users to select items from the given choices, choosing is not only limited to one choice but rather the internet user is given the power to choose more than one item in the given choices. The radio button on the other hand only allows the internet user to choose one item from the given choices, further this type of button is circular shaped and it is marked by a circular shade.
Another type of form is the scroll box or the drop down menu, this type of form elements has the same purpose as that of the radio buttons and the check boxes and that is to choose an option from the given sets of choices. The only difference is that the drop down menu and scroll box are utilised if the number of choices is lengthy or when there are a lot of items available. The scroll box in contrast with the drop down menu allows the user to select several items in the given options.
The text area is another type of form element that allows users to input several lines of statements, this type of form in web design is commonly used in website design as comment boxes or even as the privacy policy box. The dimensions of this form can be specified by the website designer so that it would fit the requirements of the website design. To contrast, the single line text box on the other hand allows users to enter information in a single line. The single line text box is commonly used to allow users to enter information such as username or passwords.
To activate the function of all the form elements as enumerated above the button form element is utilised. The buttons can be configured to submit the different information that were inputted by the internet users.
The inclusion of forms in the website design will truly increase your websites’ usability and thus the use of such form elements is imperative.
Google has been seen to be the worlds’ foremost or leading search engine company and this title has attracted many large corporations to join in the battle for search engine supremacy, among these companies are Yahoo and Microsoft. The Operating System Giant has created their own brand of search engine called MSN Live which after its unsuccessful attempt to dethrone the search engine giant Google has resorted to several tactics. One of the tactic employed by Microsoft is the acquisition of the current number two in the search engine business, Yahoo, but because of a strong opposition from its former CEO Jerry Yang the operating system giant had to resort to other means. The failure in acquiring Yahoo led Microsoft to develop a new search engine called Bing. This search engine was augmented by a series of advertisements prior to it’s launch and that seems to have worked for Microsoft as it posted gains during its first and second week after its launching.
This minute success by Microsoft has made the company lose sight of their main product and now Google is creating a media hype as it is set to launch an operating system that seeks to rival Microsofts’ Operating System. Google, their announcement that they are set to launch their own brand of operating system named as Google Chrome Operating System which, they announced that the operating system will initially be installed in netbooks. Microsoft remains silent about this but has already expressed their doubts if companies such as HP and Dell would allow Google Chrome to be installed in their products. HP CEO has neither affirmed or nor denied the use of the new operating system from Google rather she stated that HP is weighing its options on which operating system would be best for their customers.
Whatever the outcome is, it is clear that the battle between Google and Microsoft is not confined into Googles’ turf anymore, this time it is Google who initiated the attack on the very business where Microsoft became famous for.
The world of Search engine optimisation is influenced by many factors, these factors most often than not are culled from the changing algorithms of the search engine especially those that affects the search engine’s algorithm. It is because of the development of community websites such as the social media networks becoming from a usual community online network to a website that affects the Search engine ranking of a website that made the social media networks the object or target of many SEO companies and SEO specialists. For a starting SEO practitioner the use of the social media network is one of the easiest way to build links from another website through the social media network website. Having established the importance of the social media network it is therefore fitting for us to study and know several strategies that could get SEO practitioners well on their way to increasing the ranking of their targeted website.
Having an account with several social media network could help you especially that your aim is to get as much traffic to your site as you want and that could get your website a considerable amount of visitors and hopefully conversions. Therefore becoming a registered member to several social media network is very helpful also because of the fact that this could actually get you a chance to meet and influence a variety of people all over the world. One of the key SEO or social media optimisation strategy that is paramount to other social media optimisation techniques is the fact that as a member of the social media network you have to participate, this means that you should not only talk about promoting your product but rather as a member of the community create and join discussions on topics that matter and are of the community’s concern, otherwise if you focus only on promoting your product then you will run the risk of being tagged as a spammer.
In addition, before you can actually join in a conversation make sure that you are joining a community that is of interest to you and that it is also related to the product, service or website that you are promoting. This way you will be hitting two birds with one stone and that is conversing with the community about a topic or an area which you are very familiar of while having the opportunity to sell or promote your product and services.
Finally, in social media network just like in SEO or Search engine optimisation it is a good idea to insert or to integrate worthwhile contents, make sure that the contents that you share to the community is unique and it’s topics are very well related to that of your community’s interests.
The world of website design or information technology for that matter has been shrouded in mystery especially for people who really did not take time to consider the use of such technology. Many businesses that have flourished throughout the year are finding the importance of the internet in augmenting their business, unfortunately most of these successful business people are among those who never had the opportunity or time to learn the tenets of the internet and website design that is why many have put on hold the making of their products available online. Many of these people engaged in business has fears that is actually preventing them from engaging the services of the internet and most of these fears has emanated from the different myths or misconceptions that they have on the internet and particularly on website design.
One of the myths that business people believe is that website design is a very expensive investment. This is in fact not true, competition among website designers are so stringent that there are not set price standards one can get a website design for a very reasonable price. It is also because of this competition among website designers that the market is so fluid that it can conform to your needs and budget at the same time. Website design and putting your site online is of course to be viewed as an investment therefore expect that once your site is live and online you should be getting extra income coming from your website.
Another myth is that one should maintain an IT professional to update the website, this is only true if the company does not have any enthusiastic employee. Coding the website design for updates is not really rocket science it is simple only that you have to learn how to read the scripts. Learning how to read the scripts is actually the only learning curve process that you have to undertake, and if you as the manager or CEO cannot do it then I bet there are employees within your company that has the passion to learn thus you can utilise such personnel and do the updates in-house.
Last myth that prevents business people from engaging the internet for their business is the security issues surrounding the use of the internet, while it is true that there are a lot of unscrupulous people who will try and deface a website it does not mean that your website design is not secured. Security issues will only arise if the such website is left wide open for attacks, this means that only careless people are those that become victims of cyber attacks.
The world is fast changing and many are already moving to the next level of marketing and that is doing it online, if you do not shed away your fears on having your own website design live and online then you will unfortunately be left behind.
The Battle for supremacy in the world of search engine has made several companies become creative and think of new measures on how to improve their search engine services. Currently Google leads the pack by gathering more than seventy percent (70%) internet users’ share and Yahoo and Microsoft trailing with around eleven percent internet users share and eight percent internet users share respectively. Microsoft who has been a constant third placer have already devised their way of revolutionising the search engine battle by introducing a new search engine system known as Bing, completely scrapping off its former search engine the MSN live, this drastic measure had paid well for the operating system giant as it posted an increase in internet users share. Now that Microsoft already acted and attempted to topple the leading search engine companies what would Yahoo do?
Yahoo of course not to be outdone being one of the pioneer in the business is set to launch a new feature called search pad, this new feature aims to detect when an internet user is conducting research through the different research queries entered. In a test run, the search pad feature will ask the user if it should take notes once a search query is entered, if the user replied yes then it will display the website links for your search queries and you can now add to the search pad any links you want. The only catch here is that search queries should be entered in Yahoo and not Bing or Google. Although this feature may not actually defeat Google in its search engine supremacy but it makes users’ search easy and convenient a step that could help increase the number of search engine users that will think twice before using Google.
Website design since its inception had undergone several developments, it’s lingua franca or basic language has been continuously developed. The use of HTML or the Hyper Text Markup Language has been considered to be the basic structure scripting language. However, because of the inability of the website designers to create a website that is not limited in control and not limited in incorporating a website designers creativity, website developers have formulated a new scripting language that will separate content from presentation. Thus, the Cascading Style Sheet was introduced, CSS as it is commonly know aims to allow website designers to have more control over their design and not to be limited by the different standard values like the Hypertext Markup Language is implementing. The Cascading style sheet also aims to create web page presentations that are made accessible to a wide array of display devices such as PDA’s, Mobile Phones and even computer screens.
Several tasks are being accomplished by the Cascading Style Sheets and these are the following:
1. Cascading Style Sheets allows the website designers to modify web page backgrounds which are a limited ability of the Hypertext markup language. Cascading Style Sheets can also allow background specifications to specific parts of the website design not only on the entire web page, this is made possible by incorporating the Cascading Style sheet script on div and blockquote tags.
2. Cascading style sheets allow for more control on alignment. Elements can now be aligned according to the website designers’ will because CSS offers a wide array of values on different axes.
3. CSS allows website designers to incorporate the same style on different web pages. This is achieved by using an external style sheet which when linked to the different web page can apply a single style in the for the entire website design.
4. CSS allows text formatting freely and makes the website content more presentable and aesthetically amiable. CSS allows you to specify your own font-size in different values such as in points or pixels. It also allows website designers tointegrate color and even font type among other font controls afforded to the website designer.
5. CSS gives the website designer to control page margins and this is specified with the units either points, pixels or percentages. This will then allow website designers to control how their website design in going to be implemented or applied or viewed using the web browser.
The continuous desire to developed website design strategies have time and again proven the old adage that need is the beginning of all inventions.
Search engine optimization has evolved in so many ways especially in terms of the strategies being employed by SEO companies and SEO consultants. One of the many significant innovations that revolutionised the way Search engine optimisation strategies is being applied is through the use of social media networks. Social media networks are basically websites that aims to connect people or community all around the globe, the social media here are then viewed as the contents that are generated via social media networking. Social media are specifically the contents that are shared by users with the other members of the community, these may be opinions, insights and even forms of multimedia such as videos and audios. In recent years the increase of users of different social networks have attracted the attention of online marketers and SEO as a potential landscape for online products and services promotions and also it was developed to be one of the best ground for link building. Different types of social media networks have emerged during the past years and the most important among these are the following:
1. Social Community Networks – this is also known as a social network website which aims to bring together people from around the globe according to their interests. Most of the users for this type of social media networks are those who aims to maintain constant communication with their families and friends and also for those who want to meet new friends from other countries. This system of became very popular with and later on, because of its increased number of registered participants and or users it has also been considered by SEO companies and SEO consultants to be a rich area for online promotion and search engine optimisation.
2. Video Sharing Sites – online communities are also built via sharing of videos. Anyone who’s got a camera and an internet connection can start sharing their most memorable moments, vacation or even just a video you think worth sharing can be uploaded on the free video sharing sites, the most popular video sharing site is YouTube. How is this significant in SEO? Search engine nowadays have incorporated in their algorithm a system that would crawl on videos or rather the information surrounding the video, thus embedding a video in your website with the corresponding keywords and content would augment your SEO campaign.
3. Social Bookmark Sites – considered as one of the most popular social media network, primarily because of the fact that it allows users to tag news, blogs, audio and video files. This process of tagging became very popular in the link building process and has created an avenue for SEO consultants and SEO companies to increase their page ranking and SERP.
These are just some examples of the different social media networks made available over the internet, and utilising them as one of your SEO strategy can augment your SEO campaign.
